Brand Tone

Friendly and Approachable, Caring and Supportive, Excited and Fun-loving, Trustworthy and Reassuring, Informative and Helpful

Brand Values

• •Community
• •Quality and Safety
• •Parental Empowerment and Support
• •Innovation and Trend-consciousness
• •Customer-centricity

Best Practices

• •Embrace the "By Mums, For Mums" Voice: Always write from a place of shared experience and understanding. Use empathetic language that resonates with the joys and challenges of parenthood.
• •Maintain a Positive and Exciting Energy: Infuse copy with enthusiasm and a sense of discovery. Focus on the fun and rewarding aspects of parenting and how Happikiddo products enhance that.
• •Prioritize Trust and Reassurance: Clearly communicate the commitment to quality, safety, and hand-picked selections. Highlight that products are "tried-and-tested."
• •Be Genuinely Helpful and Supportive: Offer solutions and make parents feel understood and supported. Frame product descriptions around solving problems or making life easier.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "your parenting journey") and invite interaction. Encourage sharing and connection.

Social Perception

Trusted Resource for Parents, Premium and High-Quality, Community-Focused, Innovative and Modern, Helpful and Knowledgeable

Copy Examples

• •Headline: Making Parenthood an Adventure, One giggle at a Time! Body: At Happikiddo, we're mums too! We've handpicked the best, trendiest, and most innovative essentials to make your journey smoother and your little one's world brighter. Explore our A-Z collection and let’s make parenting fun! Call to Action: Shop Now & Spark Joy!
• •Headline: Your Trusted Partner in Parenting. Quality You Can Feel, Advice You Can Count On. Body: From those first precious moments to playful toddler years, Happikiddo offers tried-and-tested products we use with our own families. Because your peace of mind is our priority. Call to Action: Discover Our Mum-Approved Picks!
• •Headline: More Than a Store, We're Your Village. Body: Join the Happikiddo family! Founded by mums, for mums, we’re here to share the joys, the challenges, and all the innovative gear that makes life a little easier (and a lot more fun!). Call to Action: Connect with Us Today!
• •Headline: Unlock the Happy in Kiddo (and You!). Body: Why just shop when you can discover? Happikiddo brings you a world of exciting, educational, and essential products designed to get parents excited and kids beaming. Let's make those early years unforgettable! Call to Action: Find Your Happy!
• •Headline: Hand-Picked Innovation for Your Little Innovator. Body: We search the globe for the coolest, safest, and most forward-thinking baby and kids' products, so you don't have to. Experience the Happikiddo difference – where quality meets a refreshing twist on parenting! Call to Action: Explore What's New!