Brand Tone

Caring, Compassionate, Trustworthy, Reassuring, Helpful, Informative, and Subtly Playful

Brand Values

• •Love and Compassion for Pets
• •Pet Well-being and Health
• •Quality and Efficacy
• •Trust and Transparency
• •Support for Pet Parents
• •Eco-Friendly and Cruelty-Free

Best Practices

• •Emphasize the brand's origin story rooted in love and compassion for pets.
• •Use gentle and reassuring language to build trust, highlighting pet-safe and natural ingredients.
• •Showcase customer testimonials to reinforce the product's effectiveness and quality.
• •Provide informative content about pet care through the 'Happietail Hub' and product descriptions.
• •Subtly incorporate playful elements in the copy, reflecting the brand's name and joyful approach.

Social Perception

Customers perceive the brand as providing high-quality, effective, and safe products for their pets. The brand is also seen as a trustworthy resource due to its emphasis on vet-approved formulas and natural ingredients. The caring and compassionate tone resonates with pet lovers, fostering an image of a company that genuinely cares.

Copy Examples

• •Because they deserve the best fur-ever.
• •Designed with love, care, and a deep understanding of what pets—and pet parents—really need.
• •Premium quality, pet-safe ingredients.
• •Gentle, non-toxic, and vet-approved formulas.
• •We believe every pet deserves to feel their best.