Brand Tone

Joyful and Enthusiastic, Whimsical and Magical, Family-Friendly and Nostalgic, Positive and Encouraging, Friendly and Approachable, Authentic and Passionate

Brand Values

• •Joy and Happiness
• •Magic and Wonder
• •Family and Connection
• •Quality
• •Customer Satisfaction
• •Positivity and Encouragement
• •Community and Small Business Support
• •Nostalgia

Best Practices

• •Embrace "Happy" Language: Consistently use words associated with joy, magic, wonder, and positivity (e.g., magical, sparkle, dream, delight, wonder, cheer, pixie dust, smile).
• •Channel Disney Nostalgia and Positivity: Reference beloved Disney themes, characters, and uplifting messages in a way that feels authentic and heartfelt, not just a sales tactic. Focus on the positive emotions and memories associated with Disney.
• •Speak Directly to the Disney Fan: Use language and references that resonate with those who love the parks and the Disney spirit. Acknowledge their passion and shared experiences.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who shares your love for Disney. Keep the tone warm, welcoming, and personal. If appropriate, share small anecdotes or personal touches from the founders.
• •Focus on the "Why": Remind customers of the brand's mission – to spread happiness, create magical moments, and celebrate the joy of Disney. Connect the products to the experiences and feelings they enable.

Social Perception

Highly Positive, Source of Joy, Authentic and Heartfelt, Community-Focused, Reliable

Copy Examples

• •✨Sprinkle a little extra magic on your next park adventure! ✨ Our 'Happiest Adventure' tee is designed to make those core memories even brighter. What happy thing are you dreaming of today? #HappiestTeesOnEarth #DisneyMagic #ParkBound #ChooseJoy
• •Get ready for the BEST. DAY. EVER! 🏰 Match your magical crew in our 'Happiest Family on Earth' collection. Soft, comfy, and designed to capture the joy of togetherness, these tees are a little piece of the magic you can wear. Because happy memories are always in style! #FamilyVacation #DisneyFamily #MatchingShirts #ParkMagic
• •Hey Sunshine! ☀️ Ready to wear your happy? Our latest designs, inspired by classic Disney moments and the power of a smile, have just landed! From 'Think of the Happiest Things' to 'Oh Happy Day,' find the tee that tells your joyful story. Let's make the world a little brighter, one tee at a time! #HappiestTees #PositiveVibes #DisneyInspired #SmallBusinessLove
• •Welcome to Happiest Tees On Earth: Where every tee is a sprinkle of pixie dust for your day! ✨ Bringing the magic of the parks to your wardrobe. #WearHappy
• •It all started with a love for Disney and a dream to spread a little joy. We're Erica and James, and Happiest Tees On Earth is our way of sharing that magical feeling with you. From our family to yours, we hope our tees add an extra sparkle to your park days and everyday adventures! Thank you for being part of our happy story.