Brand Tone

Youthful & Trendy, Friendly & Approachable, Playful & Expressive, Aspirational & Cute, Helpful & Informative

Brand Values

• •Self-Expression & Individuality
• •Beauty & Aesthetics
• •Comfort & Quality
• •Joy & Fun
• •Customer Connection & Community

Best Practices

• •Embrace Youthful & Playful Language: Use current slang (appropriately), emojis, and an enthusiastic, friendly tone. Keep sentences relatively short and engaging.
• •Highlight Self-Expression & Mood: Frequently use phrases like "Who are you today?", "Express your vibe," "Match your mood," connecting the lenses to individuality and personal style.
• •Incorporate K-Beauty Keywords: Subtly weave in terms like "K-beauty," "Korean-inspired," "glass skin look" (if relevant to a makeup pairing), or mention "idol eyes" to resonate with the target audience's interests.
• •Focus on Both Aesthetics & Comfort: Balance descriptions of how beautiful the lenses look ("sparkle," "enhance," "natural charm") with reassurances about comfort and wearability, using user testimonials or product features (e.g., "high water content," "all-day comfort").
• •Maintain Visual-Verbal Synergy: Ensure the copy complements the visuals. If the image is cute and playful, the copy should reflect that. If it's a sophisticated look, the tone can adjust slightly while still being approachable. Use questions and calls to action to encourage interaction, mirroring their social media engagement style.

Social Perception

Trendy and Fashion-Forward, Aesthetically Pleasing, Influencer-Approved, Generally Comfortable but Variable, Good Value, Innovative

Copy Examples

• •✨ Unlock a new mood! ✨ Our latest 'Daydreamer' collection just dropped! Which Kristin are you today? 😉 Soft, dreamy hues to make your eyes sparkle like never before. Tap to shop & get 10% off with code DREAM10! #HapaKristinSEA #NewCollection #KBeautyEyes #WhoAreYouToday #DreamyVibes
• •Obsessed is an understatement! 😍 Trying on the new Sugar High Kristin & OMG the COMFORT + SPARKLE! ✨ Which one's your fave? Let me know below! 👇 Don't forget code TIKTOK10 for a sweet treat! 💖 #HapaKristin #ColoredContacts #ContactLensReview #KBeauty #CuteContacts #WonyoungLens
• •Ready for an eye transformation? 😉 Discover HapaKristin SEA's stunning range of Korean colored contact lenses! From natural everyday charm to bold weekend statements, find your perfect look. ✨ Safe, comfy, and oh-so-cute! Shop now and enjoy free shipping on your first order! #HapaKristinSEA #EyewearFashion #SelfExpression #KoreanBeauty #ContactLenses
• •Your Eyes, Your Story. Express every shade of you with HapaKristin! ✨ Designed in Korea for ultimate comfort and style. See the world differently (and look amazing doing it!). Shop Best Sellers Now! #HapaKristin #ComfortStyle #KContacts
• •Hey Kristin! 😉 A Special Treat Just For Your Eyes! + Sneak Peek! *(Body Teaser):* Get ready to fall in love all over again! We've got an exclusive 15% off your next purchase and a first look at our upcoming 'Moonlit Glow' lenses. Because you deserve to shine! ✨