Brand Tone

Playful and Youthful, Friendly and Approachable, Trendy and Fashion-Forward, Enthusiastic and Whimsical

Brand Values

• •Self-Expression and Individuality
• •Beauty and Aesthetics
• •Fun and Playfulness
• •Comfort and Safety
• •Trendiness and Innovation
• •Confidence

Best Practices

• •Embrace the "Kristin" Persona: Consistently address the audience as "Kristin" or as friends/part of the "Kristin" community. Maintain a friendly, slightly whimsical, and encouraging voice as if "Kristin" herself is speaking.
• •Infuse "Kawaii" (Cuteness) Everywhere: From word choices (e.g., "sparkle," "dreamy," "adorable") to liberal use of relevant emojis (💖✨🌸🦄☁️), ensure the copy consistently reflects the "world's cutest" claim.
• •Stay Youthful and Trendy: Use current, positive slang and expressions that resonate with a younger, fashion-conscious audience (especially terms popular in K-beauty or fan communities, where appropriate). Keep sentences relatively short, engaging, and upbeat.
• •Highlight Transformation and Emotion: Focus on how the lenses help wearers express different facets of their personality, enhance their mood, or achieve a desired aesthetic (e.g., "Unlock your inner K-Drama star," "Your eyes' new BFF!").
• •Visual-Copy Harmony: Ensure the copy directly complements the bright, colorful, and cute visuals used in marketing. The text should amplify the story or feeling the image conveys, often using playful calls to action or engaging questions.

Social Perception

Trendy and Fashionable, Cute and Youthful, Influencer-Approved, Good Variety and Aesthetics, Generally Comfortable but with Some Mixed Experiences, Associated with Korean Origin

Copy Examples

• •✨ OMG, Kristins! ✨ Get ready to fall in LOVE! 😍 Our brand new [Lens Name, e.g., "Dreamy Cloud Kristin"] lenses just dropped! ☁️ Float into a world of cuteness and let your eyes do the talking. 😉 Who’s ready for their cutest gaze yet? 💖 #HapaKristin #全世界最可愛 #NewSparkle #EyeCandy #可愛くてごめん
• •💖 Spoil Your Eyes! 💖 Hey Kristin! Treat yourself to a fresh new vibe! ✨ Buy 2, Get 1 FREE on all our best-selling collections! It's time to sparkle a little brighter. 😉 Don't miss out, cutie! 👇 #HapaKristinTaiwan #CuteContacts #SelfLove #EyeStyle
• •Unleash your inner unicorn! 🦄 Our "Rainbow Sherbet Kristin" lenses are a swirl of playful pastels that scream FUN! Perfect for when you’re feeling extra bubbly and want your eyes to pop with joy. Get ready for a sugar rush of cuteness! 🍭 #HapaKristin #PlayfulVibes #ColorfulEyes #BeUnique
• •🌸 Kristin, Your Spring Eye-dentity Awaits! 🌸 Fresh looks have bloomed!
• •Which vibe are you channeling today, Kristin? 🤔 Soft & Sweet 😇 or Bold & Sassy 😎? Vote now & find your perfect Hapa Kristin match! ✨ #DailyMood #HapaKristinCuties