Brand Tone

Passionate, Knowledgeable, and Friendly

Brand Values

• •Community-Centric
• •Passion for the Craft
• •Curated Quality
• •Creative Expression
• •Authenticity

Best Practices

• •Create a Brand Voice Cheat Sheet: Document your tone (Passionate, Knowledgeable, Friendly), key messaging pillars (Community, Quality, Passion), and a list of words we use (e.g., crew, collection, saga, gear ) and words we avoid (e.g., consumer, cheap, merchandise unit ).
• •Speak Like a Fan, Not Just a Seller: Incorporate references, quotes, and terminology from relevant anime and pop culture. Show you understand the context behind the products you sell. This builds authenticity.
• •Prioritize Community Engagement in Your Copy: Write social media captions that ask questions ( Who is your all-time favorite villain? ), run polls, and encourage user-generated content ( Show us your #hbmighty setup! ). This reinforces the Community-Centric value.
• •Balance Enthusiasm with Information: While the tone is passionate, copy (especially for products) must also be clear and informative. Detail the materials, dimensions, and unique features. This builds the trust needed for a customer to make a purchase.
• •Review and Edit Through the Brand Lens: Before publishing any text from a tweet to a product page read it aloud and ask: Does this sound like a passionate fan talking to a friend? If it sounds too corporate, generic, or robotic, rewrite it.

Social Perception

The goal is for hbmighty to be perceived as a cool, reliable, and expert source for anime and pop culture collectibles. It should be seen as a brand by fans, for fans a trusted go-to shop that understands the culture and offers products that are both unique and high-quality.

Copy Examples

• •It’s here. The moment we’ve all been waiting for. Straight from the intense battles of Shibuya, this 1/7 scale figure of [Character Name] is now in the store. The level of detail is insane from the texture on their uniform to that determined look in their eyes. We know you’re as obsessed as we are. Limited stock available. Don’t miss out on adding a true hero to your collection. Link in bio! #AnimeFigures #FigureCollection #[AnimeSeries] #hbmighty
• •Headline: Your Universe, Curated. Sub-headline: From epic sagas to slice-of-life gems, discover unique figures, lamps, and decor that bring your favorite anime worlds to life.
• •Headline: A Piece of the Final Season. Body: The end of a journey is always bittersweet. Keep the memory of [Anime Series] alive with our exclusive collection of art prints and ambient lamps inspired by its most iconic moments. Perfect for your sanctuary. Shop the collection now. Call to Action: Shop Now
• •Subject: This week’s drop is LEGENDARY. Body: Hey mighty crew, You thought last week was big? Think again. We’ve just added three new must-have items to the store, including the lamp you’ve all been asking for and a restock of the [Product Name] posters. We’re constantly searching for the best gear to help you build your ultimate fan space. Thanks for being on this journey with us. See what’s new! [Link to New Arrivals]
• •Light up your domain with the power of [Character's Special Move]. This isn't just a lamp; it's a statement. Designed to cast a [Color] glow, it creates the perfect atmosphere for late-night gaming sessions or re-watching your favorite arcs. Crafted with durable materials and a keen eye for detail, it’s a subtle yet powerful nod to the hero that inspires us all. USB-powered and ready to transform your room right out of the box.