Brand Tone

Friendly, Supportive, Empowering, and Relatable

Brand Values

• •Health & Wellness (Physical & Mental)
• •Community
• •Empowerment (especially for Women over 40)
• •Authenticity & Relatability
• •Organization & Productivity
• •Positivity

Best Practices

• •Speak Like a Friend, Not a Corporation: Use warm, approachable language. Address your audience directly (e.g., "you," "we"). Share relatable anecdotes or challenges.
• •Emphasize "Togetherness" and Support: Frame goals and challenges as a shared journey. Use inclusive language like "we," "us," "let's." Highlight the community aspect.
• •Maintain a Positive and Encouraging Voice: Even when addressing challenges, focus on solutions, progress, and empowerment. Use uplifting words and affirmations.
• •Be Authentic and Transparent: Share the "why" behind the brand and products. Don't be afraid to show the human side, including imperfections, as it builds trust and relatability.
• •Keep it Clear, Simple, and Action-Oriented: While being friendly, ensure the copy is easy to understand and clearly communicates the benefits of the products or the message being conveyed. Encourage engagement with clear calls to action.

Social Perception

Positive and Appreciative: Customers who leave reviews generally have a very positive perception, praising the products' quality, design, and usefulness, particularly for fitness and organization.

Copy Examples

• •Instagram Post (Product Focus): "Feeling overwhelmed by your wellness goals? You're not alone! Our new Digital Wellness Journal is like having a supportive friend by your side, every step of the way. Let's make progress, together! ✨ #HeyDaisyDay #WellnessJourney #YouGotThis"
• •Facebook Ad (Community Focus): "Join the Hey Daisy Day family! We're a community of amazing women over 40 (and beyond!) cheering each other on to live our healthiest, happiest lives. 💪 Share your journey, get inspired, and find your daily dose of sunshine with us. Link in bio to connect! #WomenSupportingWomen #HealthyLifestyle #CommunityLove"
• •TikTok Video Intro (Tip Focus): "Okay, let's talk real-life fitness after 40! 👋 It’s not about perfection, it's about feeling strong and energized. Here’s one simple hack I use to stay on track, even on busy days... #FitOver40 #RealTalkWellness #HeyDaisyDayTips"
• •Email Newsletter Subject Line (Benefit Focus): "Unlock Your Inner Sparkle ✨ + Freebie Inside!" (Body focusing on how their planners help achieve clarity and a positive mindset, with a link to a free downloadable).
• •Website Product Description (Empowerment Focus): "Your dreams deserve a plan! The 'SheShines' Digital Planner isn’t just about to-do lists; it’s your personal space to set joyful goals, track your amazing progress, and celebrate every win. Designed by women who get it, for women ready to bloom. Let’s shine together! #DigitalPlanner #GoalGetter #EmpoweredLiving"