Brand Tone

Professional, Experienced, and Reliable.

Brand Values

• •Longevity and Experience
• •Quality
• •Comprehensive Service
• •Customer Dedication
• •Reliability

Best Practices

• •Always Lead with Reliability: Start with messaging that reinforces the brand's longevity and dependability. Phrases like 'Since 1963,' 'Factory-Trained,' and 'Heavy-Duty' should be used consistently.
• •Focus on the Professional User: Write for the contractor and industrial operator, not the casual consumer. Use clear, direct language that speaks to performance, efficiency, and durability.
• •Highlight 'Service' in Every Channel: Whether on the website, in an ad, or a social media post, the message that 'we service what we sell' is a key differentiator and should be prominent.
• •Maintain a Professional Tone: Avoid overly casual language, slang, or humor. The tone should match the serious, high-performance nature of the products.
• •Use Specifics, Not Just Generalities: Instead of saying 'good equipment,' use descriptive terms like 'heavy-duty skid series,' 'digitally displayed temperature control,' or '6 gallons a minute of true steam.' This demonstrates expertise and builds trust.

Social Perception

Hanson Industrial Peoria is perceived as a specialized and long-standing authority in the industrial cleaning equipment sector. Customers view the staff as knowledgeable and the products as high-quality, leading to repeat business. The brand is seen as a traditional, reliable supplier for businesses and contractors who need robust machinery, targeting a specific industrial clientele.

Copy Examples

• •The Industrial Cleaning Equipment That Works as Hard as You Do. Reliable Since 1963.
• •This heavy-duty, skid-mounted pressure washer was designed with professional contract cleaners in mind. Built for durability and performance, it’s the perfect solution for washing large machinery and equipment.
• •Winter's grime doesn't stand a chance. Our industrial pressure washers and steam cleaners make spring cleanup fast and efficient. We don't just sell equipment; we provide the service and parts to keep you running. Contact us today for a quote.
• •Peoria's Trusted Source for Industrial Washers | Hanson Industrial | Sales, Service & Parts. Get the Right Equipment for the Job.
• •For over 60 years, Hanson Industrial Peoria has been the leading name in water cleaning solutions. We offer more than just sales; we offer a partnership, with factory-trained technicians and a massive parts inventory to ensure your project's success. Your project is our project.