Brand Tone

approachable, knowledgeable, and customer-focused

Brand Values

• •Quality and Authenticity: They pride themselves on offering genuine, salon-quality brands.
• •Customer-Centricity: Commitment to providing an exceptional shopping experience and meeting customer needs is emphasized. This includes being open nearly every day of the year.
• •Expertise and Education: They aim to bridge the gap by making professional products and knowledge accessible.
• •Family and Community: As a family-owned business, they foster relationships with customers and team members, creating a "big family" atmosphere.
• •Accessibility: Operating as a "one-stop-shop" for a wide range of beauty products and salon services.

Best Practices

• •Always Be Helpful and Approachable: Use clear, friendly language. Avoid overly technical jargon unless explaining a specific product benefit to an informed audience.
• •Emphasize Expertise with Confidence, Not Arrogance: Share knowledge and tips generously. Position the brand as a trusted advisor.
• •Highlight Quality and Authenticity: Consistently mention the professional-grade and genuine nature of the products offered.
• •Foster a Sense of Community: Use inclusive language. Refer to the "Hans Beauty family" or "our beauty community" where appropriate.
• •Maintain a Positive and Encouraging Voice: Focus on solutions and empowering customers to look and feel their best.

Social Perception

Customers generally perceive Hans Beauty Supply as a reliable source for professional beauty products with helpful staff. They are seen as a long-standing, family-oriented business that values its customers. The online presence, particularly on platforms like TikTok, aims to be engaging and informative.

Copy Examples

• •Unlock salon-gorgeous hair at home! ✨ Explore our curated collection of professional haircare, handpicked for results you'll love. #HansBeautySupply #ProHairCare
• •Your beauty journey starts here. From skincare saviors to makeup must-haves, find everything you need to feel fabulous. Visit us in-store or online! #OneStopBeautyShop #HansBeauty
• •Family-owned and serving you since 1985. We're passionate about bringing you the best in beauty, backed by expert advice you can trust. ❤️ #HansBeautyFamily #TrustedBeauty
• •Got beauty questions? We've got answers! Our knowledgeable team is here to help you find the perfect products for your unique needs. Swing by or send us a DM! #BeautyExperts #HansKnowsBeauty
• •Tired of sifting through endless options? At Hans Beauty Supply, we bring you only authentic, top-quality brands you know and love. Shop with confidence! #RealBeautyRealResults #AuthorizedRetailer