Brand Tone

Promotional, urgent, value-driven, enthusiastic, and community-oriented, creating a sense of immediacy and opportunity.

Brand Values

• •Accessibility
• •Affordability
• •Authenticity
• •Customer Engagement

Best Practices

• •Lead with Value: Always start with the benefit to the customer. Phrases like "Zero Customs Fees," "Free Shipping," and percentage-off discounts should be prominent in headlines and the first lines of ad copy.
• •Maintain Urgency: Consistently use time-sensitive language. Incorporate countdown timers, "Ends Tonight," and "Limited Stock" phrasing across the website, emails, and ads to encourage immediate purchases.
• •Use a Bilingual Approach Strategically: While the main site can be in English, incorporating Korean product names (in Hangul) and cultural references resonates with the core audience of Korean expatriates and fans of Korean culture. This demonstrates authenticity. The current use of dual-language titles like "Hanpoom | 한품" is an excellent example.
• •Incentivize and Showcase User Content: Actively promote the rewards for writing reviews and feature these reviews prominently, as is currently done. Use phrases like "Join the Hanpoom family" or "See what our customers are saying" to build social proof and community.
• •Be Enthusiastic and Direct: Employ a consistently energetic and straightforward tone. Use exclamation points, action-oriented verbs ("Shop," "Save," "Grab"), and positive, descriptive adjectives to make the products and offers sound exciting and irresistible.

Social Perception

Generally positive, customers are satisfied with product variety and fast shipping, perceiving the brand as trustworthy, legitimate, and responsive to their needs for authentic Korean goods.

Copy Examples

• •Your Favorite Korean Snacks, Delivered Fast. From spicy ramen to sweet Choco Pies, get all your cravings delivered to your door. Free shipping on orders over $89! Shop Now & Save!
• •🔥 Don't Miss Out! Time Deal on K-Beauty & Snacks Ends Tonight!
• •Missing the taste of Korea? 🇰🇷 Hanpoom brings it to you! Stock up on everything from kimchi to the latest K-snacks and home goods. Tap "Shop Now" to get authentic Korean products with zero customs fees. Your kitchen will thank you! #Hanpoom #KoreanFood #KSnacks #KBeauty #KoreanGrocer #KoreaInTheUSA
• •Hanpoom - The #1 Korean Store. Zero Customs Fees. Fast US Shipping. Shop thousands of authentic Korean foods, snacks, and home goods. From ramen to kimchi, find your favorites at the best prices.
• •Can't get enough of the viral salt bread trend? Now you can have it in a light, crispy snack! This treat from Nongshim delivers that perfect sweet-and-salty flavor in every crunch. Perfect for movie nights or as a midday pick-me-up. Add this bestseller to your cart before it's gone!