Brand Tone

Conscious and Responsible, Authentic and Transparent, Warm and Inspiring, Artisanal and Soulful, Community-focused

Brand Values

• •Sustainability
• •Ethical Production & Fair Labor
• •Artisanship and Quality
• •Transparency
• •Social Responsibility & Inclusivity
• •Customer-centricity
• •Challenging Fast Furniture

Best Practices

• •Anchor in Core Values: Ensure every piece of copy, whether a product description, social media post, or email, clearly reflects Hannun's foundational values of sustainability, ethical production, artisanship, and transparency.
• •Speak with Authenticity and Warmth: Use language that is honest, direct, and inspiring. Share stories about artisans, materials, and the brand's mission to create an emotional connection. Avoid overly corporate or greenwashing jargon; instead, be specific about sustainable practices.
• •Educate and Empower: Use copy as an opportunity to gently educate consumers about the importance of sustainable choices and the impact of fast furniture. Empower them to feel like they are part of a positive change by choosing Hannun.
• •Highlight the "Handmade" and "Soulful": Consistently emphasize the human element behind the products. Use descriptive language that conveys the craftsmanship, uniqueness, and care embedded in each piece.
• •Maintain Transparency, Even in Challenges: Be open about processes, sourcing, and even areas for improvement (as seen in their "NOT perfect yet" messaging and explanations of price adjustments). This builds trust and reinforces authenticity.

Social Perception

Positive Recognition for Sustainability and Ethics, Appreciation for Design and Quality, Growth and Market Position, Customer Service & Delivery Experiences Vary, Price Point

Copy Examples

• •Headline: More Than Furniture. A Piece of a Better World. Body: Each Hannun creation is born from reclaimed wood and crafted by artisan hands, right here in Europe. Choose a piece with soul, and help us build a future where style and sustainability live beautifully together. #HannunHome #SustainableLiving
• •Headline: Crafted with Conscience. Designed for Life. Body: We believe in transparency, from the forest to your home. Our furniture is made with certified sustainable materials and a deep respect for the planet and its people. Discover the story behind your next cherished piece. #EthicalFurniture #HandmadeWithLove
• •Headline: Join the Slow Furniture Movement. Body: Tired of furniture that doesn't last? At Hannun, we’re slowing things down. Investing in timeless design, quality craftsmanship, and a commitment to zero waste. Furnish your home with intention. #SlowFurniture #ConsciousConsumption
• •Headline: The Beauty of Imperfection, Perfectly Crafted. Body: Our artisans pour their passion into every table, every chair, every detail. Using natural and reclaimed woods, they create unique pieces that tell a story – your story. Embrace authentic, soulful design. #ArtisanalHome #HannunOriginal
• •Headline: Your Home, A Haven of Sustainability. Body: As a certified B Corp, we’re dedicated to practices that benefit our planet and our communities. From eco-friendly materials to supporting local craftspeople, choosing Hannun means choosing a brighter, greener future. #BCorp #SustainableDesign