Brand Tone

Professional & Informative, Aspirational & Stylish, Customer-Oriented & Service-Focused (Intended), and Promotion-Driven. The language is generally direct and benefit-oriented, especially in sales contexts.

Brand Values

• •Quality
• •Design & Style
• •Customer Satisfaction
• •Innovation
• •Affordability/Value
• •Comprehensiveness

Best Practices

• •Prioritize "Quality" and "Design" in Messaging: Consistently weave these core values into product descriptions, social media posts, and advertisements, showcasing materials, craftsmanship, and aesthetic appeal.
• •Maintain a Helpful and Professional Voice: Ensure all communications, from website copy to customer service interactions (and responses to reviews/comments), are polite, informative, and solution-oriented. Reflect the promised "excellent service."
• •Showcase Style through Visuals and Descriptions: Use high-quality imagery and evocative language that paints a picture of an aspirational lifestyle, aligning with the modern and stylish presentation on Instagram.
• •Be Transparent and Trustworthy: Clearly communicate terms of sales, delivery information, and financing options. When addressing any negative feedback publicly, do so constructively and with a focus on resolution to reinforce customer care values.
• •Balance Aspirational Tone with Value Proposition: While highlighting luxury and style, also emphasize the accessibility of this quality through promotions, financing, and the overall value Istikbal provides, making it feel attainable.

Social Perception

The brand benefits from a positive association with the global Istikbal brand, perceived as a provider of stylish, modern furniture. There's an expectation of good service and quality, though online complaints indicate mixed customer service experiences for some. It is seen as a significant furniture retailer in the Hannover region.

Copy Examples

• •Elevate Your Everyday: Discover Furniture That Blends Timeless Design with Unmatched Quality. At Hannover Istikbal, we believe your home should be a sanctuary of style and comfort. Explore our curated collections, crafted with precision and designed to inspire. Quality you can feel, style you'll love.
• •Your Dream Home, Made Easy. Expert Advice, Seamless Delivery. From choosing the perfect sofa to complete room makeovers, our experienced team is here to guide you. Experience the Istikbal difference with personalized consultations and hassle-free delivery and assembly. Let's create your beautiful space, together.
• •Sale Event On Now! Indulge in Luxury for Less. Don't miss out! For a limited time, enjoy exclusive discounts on our most sought-after collections. Quality craftsmanship and stunning designs are now even more attainable. Visit Hannover Istikbal today and transform your home.
• •Crafted for Life: Furniture That Lasts. We invest in quality materials and innovative design so you can invest in comfort that endures. Discover the durability and timeless appeal of Istikbal furniture – pieces built to be part of your family's story for years to come.
• •Inspired Living Starts Here. Explore the Latest Trends at Hannover Istikbal. Refresh your space with designs that speak to modern living. Our new arrivals showcase the latest in home fashion, blending functionality with chic aesthetics. Find your inspiration and make a statement.