Brand Tone

Elegant & Sophisticated, Aspirational & Inspiring, Personal & Warm, Confident & Empowering, Artistic & Passionate

Brand Values

• •Timeless Elegance
• •Quality Craftsmanship
• •Female Empowerment
• •Originality & Artistry
• •Sustainability & Ethical Production
• •Family & Authenticity
• •Versatility

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language that conveys luxury without being overly verbose or pretentious. Let the quality of the product and the evocative imagery do some of the talking.
• •Weave in the Mother-Daughter Story: Subtly remind the audience of the authentic, personal foundation of the brand. This adds warmth and trustworthiness to the sophisticated tone. Phrases like "Designed with love by Hanne and Olivia" or "From our family to your wardrobe" can be effective.
• •Highlight Core Values: Consistently integrate keywords and phrases that reflect values like "timeless," "quality," "ethical," "empowering," and "artistry" into descriptions, social media captions, and brand storytelling.
• •Speak to Aspiration and Emotion: Connect with the customer's desires for beauty, confidence, and unique experiences. Use evocative language that paints a picture of the lifestyle associated with the brand, but keep it grounded and authentic.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy perfectly complements the visual aesthetic across all platforms. If the imagery is luxurious and artistic, the copy should echo that sophistication and creativity. On platforms like TikTok, where the tone might be slightly more playful, ensure it still aligns with the overarching elegance and quality message.

Social Perception

A Luxury Niche Brand, Unique and Distinctive, High Quality and Well-Made, Ethical and Conscious, Empowering and Flattering, Aspirational, Authentic and Personal

Copy Examples

• •Instagram Post (Image: Woman in a HANNE BLOCH silk kaftan overlooking a serene beach): "Drape yourself in liquid silk. Our [Kaftan Name] isn't just a garment; it's an embrace of timeless elegance and the promise of sun-drenched horizons. Crafted for the woman who seeks beauty in every moment. #HanneBloch #SilkKaftan #LuxuryResortwear #TimelessElegance #EthicallyMade"
• •Website Product Description (for a silk bikini): "Experience the whisper of silk against your skin with our [Bikini Name]. Designed by our mother-daughter duo, this piece blends Danish artistry with Italian-inspired vibrancy. Ethically crafted in Portugal, it’s more than swimwear – it’s an investment in lasting style and confident summers. Dare to feel extraordinary."
• •Email Newsletter Subject Line: New Arrivals: Sculpted by Silk, Inspired by You. Body Snippet: "Dear [Customer Name], Discover the latest expressions of HANNE BLOCH artistry. Each piece, born from a passion for quality and a desire to empower, invites you to weave your own story of elegance. Explore the new collection – where timeless design meets the gentle strength of silk."
• •TikTok Video Caption (Video: Quick cuts of different women of varying ages confidently wearing HANNE BLOCH pieces, smiling and moving freely): "Silk that moves with you, for every you. ✨ Designed by mother & daughter, made for all. #HanneBloch #SilkForAll #EmpoweringWomen #LuxurySwim #FeelGoodFashion #MadeInPortugal"
• •Facebook Ad (Carousel ad showcasing different ways to style a versatile silk piece): "From sun-kissed shores to starlit evenings, your HANNE BLOCH silk piece transforms with you. Discover versatile elegance, ethically crafted to celebrate your unique journey. One piece, endless expressions. Shop the collection."