Brand Tone

empowering, inclusive, confident, and friendly. fashion-forward and accessible, playful and trendy

Brand Values

• •Inclusivity & Celebration of All Body Types
• •Empowerment & Confidence
• •Quality & Craftsmanship
• •Fashion & Style
• •Customer Focus

Best Practices

• •Always Lead with Empowerment: Every piece of copy should aim to uplift and instill confidence in the reader. Use positive, affirming language. Avoid terms that imply "fixing" or "hiding," instead focusing on "celebrating" and "enhancing."
• •Speak Directly to Her (The Customer): Use "you" and "your" frequently to create a personal connection. Understand her desires (to feel stylish, confident, comfortable) and address them directly.
• •Emphasize Inclusivity and Celebration: Continuously reiterate the message that style is for every body. Highlight the brand's dedication to plus-size figures and the beauty of curves.
• •Balance Fashion with Realness: While showcasing trends and style, keep the language accessible and relatable. Avoid overly technical fashion jargon. Focus on how the clothes will make her *feel* and the practical benefits (comfort, fit, versatility).
• •Maintain an Optimistic and Friendly Voice: Even when discussing fashion challenges plus-size women might face, frame it from a solutions-oriented, positive perspective. The tone should feel like a supportive friend who is also a fashion expert. Use emojis and engaging questions where appropriate, especially in social media copy, to enhance this friendly interaction.

Social Perception

Generally perceived positively; customers and influencers describe the clothing as flattering and well-fitting for plus-size bodies, comfortable, stylish and trendy, confidence-boosting and a good value.

Copy Examples

• •Headline: Stop Hiding Your Curves. Start Flaunting Them. Body: You are a masterpiece. Dress like it. Our latest collection is designed to hug every gorgeous line, empowering you to walk into any room with unshakeable confidence. Discover [New Product Category] today and redefine your style. #HannaNikoleLove #EmbraceYourStyle
• •Headline: Fashion That Fits You, Not The Other Way Around. Body: Tired of "almost"? At Hanna Nikole, we get it. That's why every stitch, every cut, every fabric is chosen with your beautiful plus-size figure in mind. Feel the comfort, love the style, own your confidence. Shop our bestsellers now!
• •Headline: Life’s Too Short for Boring Clothes. Especially in Your Size! Body: Bring on the color, the prints, the trends! Hanna Nikole delivers the fun, fashionable plus-size pieces you’ve been searching for. From chic dresses to stunning swimwear, it’s time to express your unique fabulousness. What will you rock today? #CurvyConfidence
• •Headline: Your Curves. Your Rules. Your Unforgettable Style. Body: We believe true beauty is about celebrating who you are. Hanna Nikole is more than just clothing; it's a movement of confidence, inclusivity, and head-turning style for plus-size women. Join our community and find pieces that make you feel as amazing as you are. #StyleHasNoSize
• •Headline: Feel the Hanna Nikole Difference: Where Comfort Meets Chic. Body: Imagine clothing so comfortable, you forget you're wearing it, yet so stylish, everyone remembers you. That’s the Hanna Nikole promise. Our expertly crafted plus-size designs are made to move with you, celebrate you, and empower you. Experience the perfect blend today.