Tono de Marca

Sophisticated, Trustworthy, and Elegant.

Valores de Marca

• •Authenticity
• •Quality & Craftsmanship
• •Trust & Integrity
• •Exclusivity & Luxury
• •Swiss Heritage

Mejores Prácticas

• •Lead with Authenticity: Every piece of copy, from a product description to a social media post, should reinforce the core value of authenticity. Use words like "verified," "authenticated," "genuine," and "guaranteed" to build and maintain trust.
• •Use Elevated Language: Avoid overly casual terms. Instead of "used" or "second-hand," use "pre-loved," "vintage," or "pre-owned." Frame products as "treasures," "investments," or "pieces" to maintain a sophisticated and luxurious tone.
• •Tell a Story: Focus on the heritage, craftsmanship, and timelessness of the items. Each product has a history; allude to this "legacy" to create an emotional connection that goes beyond a simple transaction.
• •Maintain Visual and Verbal Synergy: Ensure the clean, elegant, and professional tone of the copy is matched by high-quality, polished visuals across all platforms. The words and images must work together to create a cohesive luxury experience.
• •Emphasize Swiss Reliability: Subtly weave the brand's Swiss origins into the narrative when appropriate. This association with quality, precision, and trustworthiness is a powerful, understated marketing tool that supports the brand's entire premise.

Percepción Social

Perceived as a specialist and reliable reseller in the niche market of pre-owned luxury, a trusted expert in authentication, a premium retailer, and a discreet and focused brand.

Ejemplos de Copy

• •A legacy of elegance. This timeless Chanel single flap is more than an accessory; it's a piece of fashion history. Meticulously authenticated and preserved, it awaits its next chapter. Discover the story of true craftsmanship on our website. #Hannakiko #VintageChanel #SwissCurated #InvestInStyle
• •The Art of Authenticity Discover our curated collection of the world's most sought-after designer treasures. Vetted for quality, guaranteed for life.
• •Crafted from 100% silk twill, this Hermès 'Brides de Gala' scarf is a wearable masterpiece. The vibrant design and hand-rolled edges are a testament to the Maison's legendary attention to detail. Our expert authentication confirms its origin and pristine condition, making it a perfect addition to any discerning collection. An investment in artistry and elegance.
• •New Arrivals: A Curated Selection of Rare Vintage Finds
• •Your Trustworthy Source for Pre-Owned Luxury. At Hannakiko, we believe luxury is built on trust. That's why every piece in our Swiss-based collection undergoes a rigorous, multi-point authentication process. Shop iconic handbags and rare accessories with absolute confidence. Explore the collection.