Brand Tone

Passionate, Authentic, Whimsical & Colorful, Professional & Accommodating, Engaging & Entertaining, Resilient & Adaptable, Appreciative of Nature/Beauty

Brand Values

• •Love of Nature and the Outdoors
• •Authenticity
• •Capturing Special Moments
• •Creativity & Artistry
• •Client Satisfaction & Customization
• •Entrepreneurial Spirit

Best Practices

• •Embrace Storytelling: Share the inspiration behind pieces, the experience of live painting, or the connection to nature. This makes the art more relatable and highlights authenticity.
• •Use Evocative and Sensory Language: Words like whimsical, vibrant, wild, fleeting beauty, soulful, and magical align with the described artistic style and the feeling the brand wants to convey.
• •Maintain a Personal Connection: Since the brand is Hannah Wilson Art, using I or speaking from Hannah's perspective (where appropriate, like blog posts or personal anecdotes on social media) reinforces the artist-driven nature of the brand.
• •Highlight the Unique Experience: For live paintings, emphasize the entertainment value and the creation of a lasting, unique memento, not just a product.
• •Stay True to Core Values: Ensure all copy reflects the love of nature, authenticity, and the desire to capture beauty and special moments. Let these values be the guiding stars for any communication.

Social Perception

Talented Artist, Unique Offering, Professional and Easy to Work With, Community Engaged (Potentially), Personal brand tied to Hannah Wilson

Copy Examples

• •Let the wild beauty of your love story unfold on canvas. Hannah Wilson Art captures the vibrant energy and fleeting moments of your special day, transforming them into a timeless, whimsical masterpiece you'll cherish forever. More than just a painting, it's an experience.
• •Bring the soul of the American West into your home. Each brushstroke is a whisper of adventure, a dance of color inspired by sun-drenched landscapes and untamed spirits. Discover a piece that speaks to your wild heart.
• •Lost in the layers of the Four Corners today! 🎨✨ There's a certain magic in the air here, a story in every canyon and peak. Trying to bottle a little bit of that wonder. What do you feel when you look at this landscape? #HannahWilsonArt #WesternArt #ImpressionisticLandscape #ArtFromIdaho #ColorfulCreations
• •Adventure calling! 🌲🐾 Our new collection of nature-inspired stickers has just dropped! Perfect for adding a touch of whimsical wilderness to your world – your laptop, water bottle, or journal. Crafted with love and a sprinkle of outdoor magic by Hannah Wilson.
• •Driven by a deep love for the untamed beauty of the West and a passion for authentic storytelling through art, Hannah Wilson pours her heart into every creation. Whether it's a vibrant landscape or a live painting capturing your most precious memories, it’s art that feels alive.