Brand Tone

Welcoming, Friendly, Traditional, Community-Oriented, Helpful, Service-Oriented, Enthusiastic, and Engaging

Brand Values

• •Family and Community
• •Variety and Quality
• •Customer Satisfaction
• •Tradition and Timelessness
• •Creativity and Inspiration

Best Practices

• •Embrace "Family" and "Community": Consistently use warm, inviting language that reflects the store's long-standing, family-owned nature and its connection to the local Antioch community. Words like "welcome," "family," "your neighbors," and "community" can reinforce this.
• •Focus on a Positive and Helpful Voice: Ensure all copy, from product descriptions to social media posts, is helpful, friendly, and approachable. Frame product information as a way to help customers find solutions or joy.
• •Highlight Variety and the "Treasure Hunt" Experience: Use descriptive and slightly enthusiastic language that conveys the excitement of discovering unique items. Phrases like "discover," "curated collection," "unique finds," and "something special for everyone" can be effective.
• •Maintain a Touch of Tradition and Quality: While friendly, avoid overly casual slang. The tone should still reflect a reputable business that offers quality products and established brands. Mentioning brand names known for quality can support this.
• •Be Consistent Across All Channels: Whether it's the website, social media, email newsletters, or in-store signage, the tone of voice should be recognizably "Hannah's." Develop simple brand voice guidelines for anyone creating content.

Social Perception

Trusted Local Retailer, Go-To Gift Shop, A Place for Discovery, Community-Focused, Appreciated for In-Store Experience

Copy Examples

• •Step into Hannah's Home Accents, your family-owned haven for beautiful home decor and thoughtful gifts for over 35 years! We're delighted to help you find that perfect piece to brighten your home or someone's day. Come say hello in Antioch!
• •Hello Sunshine! ☀️ Our new Spring Collection has officially arrived at Hannah's! Discover delightful decor, fresh florals, and charming gifts to bring the beauty of the season into your home. Let the treasure hunt begin!
• •Create a cozy ambiance with our curated selection of Milkhouse Candles at Hannah's. From soothing lavender to warm vanilla, find the perfect scent to make your house feel like a home. Our team is here to help you choose your new favorite!
• •Join our Hannah's family for a fun-filled Craft Weekend! Unleash your creativity, connect with fellow craft lovers, and find all the supplies you need for your next masterpiece right here in Antioch. We can't wait to see what you create!
• •Can't make it to our Antioch store? No problem! Explore a wide selection of our favorite home accents and gifts online. We're here for all your gifting needs, with the same friendly service you've come to expect from Hannah's. Happy browsing!