Brand Tone

Friendly and Approachable, Helpful and Instructional, Enthusiastic and Passionate, Family-Oriented, Value-Conscious

Brand Values

• •Simplicity and Convenience
• •Affordability
• •Style and Variety
• •Customer Satisfaction
• •Quality
• •Family

Best Practices

• •Keep it Personal and Relatable: Use "we" and "you" to create a direct connection. Share snippets of the brand story or the inspiration behind collections to maintain the family-friendly, approachable feel.
• •Focus on Solutions and Benefits: Emphasize how Hannah InStyle makes manicures "simple, stylish, speedy, and affordable," rather than just listing product features. Highlight convenience and the joy of a great at-home manicure.
• •Maintain an Enthusiastic and Positive Voice: Use vibrant language, emojis where appropriate (especially on social media), and express genuine excitement for new products and customer creations.
• •Be Clear, Helpful, and Transparent: Ensure all instructions, FAQs, and policy information are easy to understand and reflect the brand's commitment to customer satisfaction and integrity.
• •Encourage Engagement and Community: Actively invite customers to share their experiences and photos (e.g., "We would love you to share a pic of your mani with us on Instagram! Use hashtag #hannahinstyle"). Respond to comments and messages in the established friendly brand voice.

Social Perception

Positive Customer Experience, Creative and Fun, DIY-Friendly, Community-Oriented (emerging), Trustworthy (for its niche)

Copy Examples

• •Headline: Skip the Salon, Not the Style! ✨ Get Your Perfect 10-Minute Mani with Hannah InStyle! Body: Tired of pricey salon visits and chipped polish? Our gorgeous, easy-to-apply nail wraps give you a flawless manicure in minutes, right at home! With hundreds of exclusive designs, your perfect look is just a click away. Shop now and get free shipping on orders over $25! #HannahInStyle #NailWraps #DIYNails #AffordableBeauty
• •Headline: New Week, New Nails! 😍 Discover Fresh Designs Just Dropped at Hannah InStyle! Body: We're obsessed with bringing you the latest trends! Explore our newest collection of vibrant colors, dazzling glitters, and unique patterns. Easy to apply, long-lasting, and oh-so-stylish. What will your nails say about you this week? #NewArrivals #StylishNails #HannahInStyle #NailArtFun
• •Headline: Manicures Made Easy (and Fun!) for Everyone – Even Hannah Approves! 😉 Body: Our story started with family, and we believe beautiful nails should be simple and accessible for all ages! From our chic adult designs to Hannah's own kid-friendly picks, enjoy salon-quality looks without the fuss or the cost. Perfect for busy moms and creative kids alike! #FamilyFriendlyNails #EasyManicure #HannahsPicks #BudgetFriendlyBeauty
• •Headline: Love Your Look, Guaranteed! ❤️ Body: At Hannah InStyle, your happiness is our top priority. We're so confident you'll adore our high-quality nail wraps that we offer a 100% Satisfaction Guarantee. Simple, stylish, and speedy manicures are just a click away. Try us risk-free! #CustomerLove #SatisfactionGuaranteed #QualityNailWraps #HannahInStyleConfident
• •Headline: ✨ Sparkle All Season Long! ✨ Our Holiday Collection Has Arrived! Body: Get ready to dazzle with Hannah InStyle’s festive nail wraps! From cozy autumn vibes to glittering Christmas cheer, find the perfect set to complete your holiday look. Easy to apply, long-lasting, and designed to turn heads. Shop the magic today! #HolidayNails #FestiveStyle #GlitterNails #LimitedEdition #HannahInStyleCelebrates