Brand Tone

Sophisticated yet Approachable, Empowering and Inspirational, Personal and Intimate, Joyful and Authentic

Brand Values

• •Authenticity: Encouraging clients to develop their unique style and self-expression. This is woven into Hannah's personal style philosophy.
• •Connectivity: Building relationships with clients and creating a welcoming environment.
• •Empowerment: Helping clients feel confident and well-expressed through their wardrobe.
• •Personalization & Creativity: Valuing individualized styling and creative wardrobe building.
• •Quality and Curation: Offering a bespoke curation of items from memorable designers and a focus on wearable, quality pieces.
• •Joy and Self-Love: Striving to cultivate an environment of joy and help clients celebrate themselves through fashion.
• •Simplicity and Minimalism with a Bold Streak: Hannah's trademark is described as an appeal to simplicity and minimalism while still being bold and on-trend.

Best Practices

• •Embody Hannah's Voice: Write as if Hannah herself is speaking – warm, knowledgeable, encouraging, and genuinely passionate about style and empowering her clients. Infuse that "Northeastern wit, Low Country charm, West-Texas grit" into the narrative where appropriate.
• •Focus on "Empowerment" and "Authenticity": Ensure messaging consistently reinforces the idea that Hannah E. helps clients express their authentic selves and feel empowered through their style choices. Use words like "discover," "unlock," "your unique," "confident."
• •Highlight the Personal Touch & Curation: Emphasize the bespoke, curated nature of the products and the personalized styling services. Remind customers that these are not just clothes, but pieces chosen with care and expertise.
• •Cultivate a Sense of "Joy" and "Connection": Use language that is positive, uplifting, and inviting. Encourage interaction and make clients feel like they are part of a special community.
• •Maintain Sophistication with Approachability: While showcasing high-quality items and expert styling, ensure the language remains accessible and welcoming, avoiding overly exclusive or intimidating jargon. Balance chic descriptions with friendly calls to action.

Social Perception

Customers and those who have encountered the brand online perceive Hannah E. as a high-quality, stylish, and desirable shopping destination in Savannah. Hannah, the owner, is viewed very positively as "sweet," and her personal style and curation are admired. The boutique is seen as offering "dreamiest clothes" and a unique, pleasant shopping experience. The brand is associated with personal attention and expert styling.

Copy Examples

• •Instagram Post (New Arrival): "Unlock your signature style. Our latest curated collection has just arrived, filled with pieces that whisper tales of Savannah charm and timeless elegance. Let us help you discover the looks that make you feel authentically, beautifully you. ✨ #HannahEStyle #SavannahShopping #PersonalStyle #NewCollection"
• •Website Banner (Styling Services): "More Than a Wardrobe, It's Your Story. At Hannah E., we believe in the power of personal style to transform and empower. Book a consultation with Hannah and let's craft a look that’s uniquely yours, filled with joy and confidence. [Book Your Styling Session]"
• •Email Newsletter Subject: "Discover Your Most Confident Self with Hannah E." Body Snippet: "Hello [Customer Name], Step into a world where style meets soul. At Hannah E., we're passionate about curating not just clothes, but confidence. Explore our handpicked selections or let Hannah guide you to a wardrobe that truly reflects the amazing woman you are. [Explore Now]"
• •Event Promotion (e.g., Designer Showcase): "An Evening of Elegance & Connection. Join us at Hannah E. as we celebrate [Designer Name] and the art of beautiful design. Experience the collection, meet Hannah, and connect with fellow style lovers in the heart of Savannah. [RSVP Here] #HannahEEvents #DesignerSpotlight #SavannahStyle"
• •Instagram Story (Behind the Scenes): (Video of Hannah styling a client or arranging new items) Text overlay: "Finding the magic in every detail ✨ Helping you build a wardrobe that feels like *you*. DM us to start your style journey! #PersonalStyling #HannahECares #StyleEmpowerment"