Tono de Marca

Dual: Elegant, Romantic, and Timeless for wedding stationery; Expressive, Raw, and Rebellious for wearable art. Both infused with a Personal and Passionate undertone.

Valores de Marca

• •Sustainability
• •Individuality and Self-Expression
• •Artistic Integrity
• •Transformation and Storytelling

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core values of sustainability, individuality, and art. Whether it's a jacket or an invitation, explain *why* it was madeto reduce waste, to tell a story, to challenge the ordinary.
• •Use Storytelling in Every Description: Don't just list materials. Give each piece a name and a narrative. What was the inspiration? What feelings does it evoke? This turns a product into a piece of art with a history.
• •Embrace the 'Artist' Persona: Write from Hannah's perspective. Use 'I' and 'my' to reinforce that each piece is a personal creation. This authentic voice builds trust and distinguishes the brand from larger, impersonal companies.
• •Segment Your Messaging: Clearly distinguish the tone for 'Wedding Stationery' from 'Wearable Art' on different platforms or website sections if both are to be promoted. The Instagram feed is perfect for the romantic, elegant tone, while TikTok's raw, fast-paced nature is ideal for the edgy, artistic side of the brand.
• •Champion Your Community: Feature customers wearing the art. Share their stories and photos (with permission). This validates the brand's promise of individuality and creates a loyal community that sees itself reflected in the brand's ethos.

Percepción Social

Intimate and supportive, fostering a personal connection with the artist. Appreciated for its uniqueness and perceived as niche and high-quality.

Ejemplos de Copy

• •Some stories aren't meant for pages. They're meant to be worn. This isn't just a pre-loved jacket; it's a canvas for a second life, hand-painted with rebellious energy. Reject the ordinary. Wear your art. One of one. Available this weekend at The Barras or via DM. #WearableArt #SustainableFashion #ArtYouWear #OneOfAKind
• •THE UNSTOPPABLE JACKET. Forged from vintage leather and reborn through abstract expression, this piece carries the echoes of a past life and the promise of a defiant future. Each brushstroke is a testament to unwavering originality. This isn't fashion. It's armor for the individualist. Hand-painted. One of one. Forever.
• •They said art belongs on a wall. I disagreed. Transforming these pre-loved boots into something that walks its own path. #ArtRebel #UpcycledFashion #HandPainted #StudioLife #WearableArt
• •Stop Blending In. Your Next Jacket Is Waiting.
• •Beyond the Canvas. One-of-a-kind, hand-painted apparel that tells a story. This is hannah christina studio.