Brand Tone

wholesome, trustworthy, and heartfelt

Brand Values

• •Natural & Simple Ingredients
• •Family-Centric
• •Quality & Safety
• •Sustainability & Stewardship
• •American-Owned

Best Practices

• •Lead with Emotion, Support with Facts
• •Use "Family" as a Core Theme
• •Emphasize Simplicity and Transparency
• •Speak from a Place of Gratitude
• •Maintain a Consistent Voice Across All Channels

Social Perception

positive, with customers viewing it as a provider of high-quality, reliable pet products. Customers and reviewers praise the brand for its natural, single-ingredient treats that dogs genuinely love. The brand is seen as ideal for discerning pet owners who prioritize their dogs' health and nutrition.

Copy Examples

• •For the one who's always there with a wagging tail. Reward their loyalty with what's real and what's good. Our all-natural beef rib bones are single-ingredient, sourced with care, and made for moments like these. Because they deserve nothing less. #HankAndRoy #NaturalDogTreats #DogBones #MansBestFriend
• •Simple Treats for an Unconditional Love.
• •Just the Good Stuff. Our all-natural chews are made with single, recognizable ingredients to thank your best friend for all they do. Shop Now.
• •A Reward as True as Their Friendship 
• •For dogs who work hard, traverse the wild, and are forever by your side, reward their dedication with all-natural chews from Hank & Roy. Sourced to make the most of our world's resources and appeal to your dog's natural instincts, there's no better way to thank them for being them.