Brand Tone

Authentic, ethical, handcrafted, and timeless. Evokes a sense of mindful making and natural artistry.

Brand Values

• •Sustainability
• •Ethical Production
• •Craftsmanship & Quality
• •Timelessness & Versatility
• •Supporting Ukrainian Artisans

Best Practices

• •Use evocative language to describe the craftsmanship and materials.
• •Highlight the 'Made in Ukraine' aspect to connect with consumers seeking to offer support.
• •Emphasize the timelessness and versatility of the clothing.
• •Incorporate storytelling to showcase the brand's values and the clothing's journey.
• •Maintain a consistent tone of authenticity and ethical consciousness.

Social Perception

A brand that is perceived as ethical, sustainable, and supportive of Ukrainian craftsmanship, offering timeless and versatile clothing.

Copy Examples

• •The [Top Name] top, ethically handmade in Ukraine, invites you to explore its many expressions.
• •Our latest arrivals are thoughtfully designed and ethically crafted, celebrating the beauty of natural materials and the skill of our artisans in Ukraine.
• •Born from a love for nature's artistry and a commitment to mindful making, each piece is ethically handcrafted in Ukraine.
• •Each piece is a thread in a story that should unfold gracefully through the seasons and years, designed to be woven together.
• •Discover clothing designed to transcend seasons, time, age and size.