Brand Tone

Aspirational yet Accessible, confident, fashion-forward, and positive. Varies slightly by platform, being friendly and direct on TikTok, and more sophisticated and descriptive on website/Instagram.

Brand Values

• •Style & Trend-Consciousness
• •Affordability
• •Inclusivity
• •Quality & Customer Experience
• •Local Identity

Best Practices

• •Marry Aspiration with Accessibility: Always balance elegant, high-fashion language with inclusive and welcoming messaging. Use phrases like "elevate your everyday" or "luxury you can live in" to bridge the gap.
• •Lead with the Lifestyle: Sell the feeling, not just the fabric. Instead of just describing a dress, describe the moment it can be worn in: "The perfect dress for a breezy evening walk along the marina" or "Own the boardroom in this powerful co-ord set."
• •Adapt the Tone to the Platform: Maintain the core values but adjust the delivery. Keep Instagram sophisticated and visual-led. Be more direct, energetic, and interactive on TikTok by using trending sounds and asking questions. Ensure Facebook is informative, clearly stating offers and locations.
• •Create a Unified Visual and Verbal Language: Ensure the copy's tone matches the visual aesthetic. If the imagery is clean, minimal, and chic, the copy should be concise, confident, and sophisticated. Avoid overly casual slang or cluttered text that would clash with the visuals.
• •Center the Customer's Identity: Write copy that empowers the customer. Use "you" and "your" to make the message personal. Frame the clothing as a tool for her to express her unique style and confidence, reinforcing the brand value of helping every woman "look and feel her best."

Social Perception

Perceived as a trendy and reliable source for modern, modest fashion in the UAE, especially for specific occasions like Eid. Has a loyal following that appreciates its aesthetic and new arrivals. Caters to young to middle-aged women in the UAE seeking a balance of contemporary trends and modest sensibilities.

Copy Examples

• •The Art of Effortless Elegance. Introducing The Serene Collection. Discover flowing silhouettes, soft textures, and timeless designs crafted for the modern woman. From sunrise meetings to sunset gatherings, move through your day with confidence and grace. Swipe to see the pieces that will define your season. #HangerStyle #ModestFashion #DubaiFashion
• •Dress for the woman you are, and the woman you want to be. Style, redefined.
• •Just Dropped: Your New Favorite Outfit Awaits Inside...
• •Find Your Perfect Eid Outfit at HANGER. Celebrate in style with our exclusive Eid Al-Adha collection. Luxurious fabrics, intricate details, and elegant designs made for making memories. With stores in Dubai, Abu Dhabi, Sharjah, and RAK, finding your dream look has never been easier. Shop online for free delivery over 299 AED! Shop Now
• •3 ways to style our new linen blazer ✨ Look 1, 2, or 3? Let us know! 👇 #styletips #OOTD #UAEfashion #Hanger.ae