Brand Tone

Energetic and Enthusiastic, Inclusive and Welcoming, Community-Focused, Playful and Modern, Supportive and Encouraging

Brand Values

• •Community
• •Experience
• •Inclusivity & Accessibility
• •Fun
• •Well-being
• •Quality & Standards
• •Continuous Improvement (Kaizen)
• •Empowerment

Best Practices

• •Embrace the Energy: Use active, vibrant language. Words like "conquer," "crush," "discover," "ignite," and "elevate" will resonate more than passive terms.
• •Prioritize "Community" and "Inclusivity": Always make it clear that Hang. is for everyone. Use welcoming phrases and highlight the social benefits. Address different skill levels directly in your messaging.
• •Keep it Playful and Approachable: Reflect the unique "spice level" grading and the "fun" value. Don't be afraid to use light humor or relatable climbing scenarios. Avoid overly technical jargon where possible, or explain it simply.
• •Focus on Benefits, Not Just Features: Instead of just saying "we have a Moon board," explain the benefit: "Train like a pro on our Moon Board and unlock new levels of strength." Highlight feelings of achievement, confidence, and stress relief.
• •Be Visually Evocative and Authentic: Use descriptive words that help people imagine the experience – the feel of the holds, the buzz of the centre, the satisfaction of a completed climb. Align copy with strong visuals (photos/videos) that showcase the real Hang. atmosphere.

Social Perception

A high-quality climbing facility with modern amenities, A friendly and supportive community space, A great place for both serious training and casual fun, Innovative in its approach (e.g., grading system, co-working space). There's an appreciation for the effort put into creating a positive atmosphere and quality climbing experiences.

Copy Examples

• •Headline: Find Your Fire. Conquer Our Walls. Body: New to climbing or a seasoned pro? Hang. has a route for you. Discover challenging boulders, a supportive crew, and that unbeatable feeling of reaching the top. Let's hang! #AimHigher #HangWithUs #BoulderingFun
• •Headline: More Than Just a Climb. It's a Community. Body: At Hang., we're about chalky hands and high fives. Join our diverse family of climbers, share beta, and make new mates. Your next adventure (and friend) is waiting. #WeAreHang #ClimbingCommunity #LondonClimbing
• •Headline: Ditch the Desk, Hit the Wall! ☕🧗 Body: Power up your workday! Our co-working lounge offers the perfect blend of productivity and play. Smash that deadline, then crush some climbs. Day passes available. #WorkAndClimb #HangLondon #ProductivePlay
• •Headline: Spice Up Your Climb! 🌶️ Body: Tired of confusing grades? We do things differently at Hang. Choose your challenge by 'spice level' – from Lemon & Herb to Inferno! Fun guaranteed, pressure off. Come find your flavour! #HangGrading #ClimbForFun #BoulderingLife
• •Headline: Start Their Adventure Young! Kids Climb at Hang. Body: Build confidence, strength, and a love for climbing! Our kids' sessions are safe, fun, and packed with excitement. Book a taster or join a club today! #KidsWhoClimb #FutureChampions #HangFamily