Brand Tone

natural, trustworthy, supportive, and straightforward. educational and empowering

Brand Values

• •Quality: Strong emphasis on high-quality, Swiss-made, 100% organic, lab-tested, and pesticide-free products.
• •Natural Wellness: Promoting CBD as a natural way to improve well-being, achieve balance, and find inner calm.
• •Transparency & Honesty: Providing clear information about their products and their sourcing.
• •Customer-centricity: Focused on customer satisfaction and helping people find solutions for their wellness needs.
• •Sustainability & Local Focus: Prioritizing locally oriented, organic products with sustainable practices.

Best Practices

• •Prioritize Natural & Honest Language: Avoid overly technical jargon or exaggerated claims. Use clear, straightforward language that reflects the natural quality of the products and the brand's transparency. Emphasize terms like "organic," "Swiss-made," "lab-tested," and "natural relief."
• •Focus on Empowerment and Support: Frame messaging around helping customers achieve their wellness goals (e.g., "your natural shortcut to," "helps you find," "supports your journey"). The tone should be encouraging and understanding of their needs.
• •Maintain a Trustworthy & Authoritative Voice: Back up claims with facts (e.g., lab testing, Swiss origin, organic certification). The educational content like the "CBD Ratgeber" should be informative and demonstrate expertise without being condescending.
• •Incorporate "No-Nonsense" Honesty (Subtly): While the primary tone is supportive, occasionally reinforce the brand's commitment to quality and no compromises, like the existing "Kein Bullshit" (No Bullshit) messaging, to build trust with a discerning audience.
• •Ensure Consistency Across All Channels: Whether it's the website, social media, email, or product packaging, the tone and core messages about quality, natural wellness, and Swiss origin should remain consistent to build a strong, recognizable brand identity.

Social Perception

Hanfmacher is generally perceived as a reputable and reliable source for high-quality CBD products in Switzerland. Customers appear to trust the brand due to its emphasis on Swiss quality, organic ingredients, and lab testing. Positive reviews often highlight the effectiveness of the products for various ailments such as anxiety, sleep issues, and pain. The brand is seen as a provider of natural alternatives for improving well-being. The educational approach through their "CBD Ratgeber" likely contributes to a perception of expertise and trustworthiness.

Copy Examples

• •Headline: Find Your Calm, Naturally. Discover Swiss-Made CBD You Can Trust. Body: Feeling overwhelmed? Hanfmacher offers premium, 100% organic CBD oils and flowers, crafted in Switzerland and rigorously lab-tested. Take a natural step towards better sleep, reduced stress, and a more balanced you. No compromises, just pure well-being.
• •Social Media Post: Ready for a mental reset? Our RELAX CBD Oil is your natural shortcut to tranquility. Made from the best Swiss hemp, it's designed to help you unwind and recharge. Learn more about the power of nature on our site. Mach's besser, mach's mit Hanf.
• •Product Description Snippet (for "Clear" product line): Cut through the noise. Our "Clear" CBD & CBG oil is designed to help you find focus and mental clarity. 100% organic, Swiss-grown, and transparently made for your peace of mind. Experience the Hanfmacher difference.
• •Email Subject Line: Your Wellbeing, Our Priority. Explore Hanfmacher's Organic CBD. Email Body Teaser: At Hanfmacher, we believe in the power of nature to enhance your daily life. That's why we're committed to providing the purest, lab-tested CBD products, sustainably sourced in Switzerland. Discover how we can support your journey to wellness.
• •Homepage Welcome Text: Welcome to Hanfmacher – Your Home for Premium Swiss CBD. We're passionate about helping you achieve greater well-being, naturally. Explore our range of organic CBD oils and flowers, all crafted with care, quality, and transparency at their core.