Brand Tone

professional, experienced, empowering

Brand Values

• •Experience and Expertise
• •Quality and Craftsmanship
• •Inclusivity and Empowerment
• •Style and Aesthetics
• •Customer-Centric Service

Best Practices

• •Lead with Empowerment: Always frame product benefits around confidence, style, and empowerment. Instead of just "plus-size," use phrases like "designed for your silhouette" or "celebrating every curve."
• •Reinforce Experience: Subtly weave the "20 years of experience" into different types of content (About Us page, occasional posts, product tags) to build authority and trust.
• •Use Sensory and Quality-Driven Language: In product descriptions, go beyond basic features. Use descriptive words that evoke the feel and quality of the fabric, such as "breathable linen," "fluid crepe," or "soft-touch viscose."
• •Maintain a Professional & Supportive Tone in All Communications: Ensure that customer service interactions—whether on social media, email, or complaint forums—are consistently professional, empathetic, and aligned with the brand's supportive values. This is crucial for mitigating negative public feedback.
• •Bridge the Gap Between Promise and Reality: Given the mixed reviews, use copy to set clear expectations. Highlight care instructions, fabric composition, and fit details transparently to help customers make informed decisions and reduce returns and dissatisfaction.

Social Perception

The public perception of hanezza is mixed. While the brand successfully presents a high-quality image, customer experiences, particularly on third-party platforms like Trendyol and Şikayetvar, vary. Positive feedback often relates to product appearance, but quality and customer service (especially regarding returns) receive inconsistent and sometimes highly critical reviews, leading to a divided perception.

Copy Examples

• •Define your power suit. Crafted from premium Atlas Crepe fabric that resists wrinkles, this blazer is designed for the modern professional. With 20 years of expertise in plus-size tailoring, we've perfected a silhouette that is both empowering and exceptionally comfortable. From the boardroom to an evening out, command attention with effortless elegance.
• •Style is not a size—it's an attitude. Discover our new collection, where every piece is a blend of comfort, quality, and chic design. Made for you, with two decades of passion. #hanezza #PlusSizePerfection #ElegantComfort
• •20 Years of Style, Perfected For You | The New Collection is Here
• •Elegance & Comfort in Every Size. For 20 years, we've been dedicated to quality craftsmanship for the modern woman. Discover your perfect fit today.
• •Tired of choosing between style and comfort? At hanezza, you don't have to. We offer beautifully designed, high-quality clothing for plus-size women who lead. From mothers to businesswomen, find your confidence with our exclusive collections. Shop now and enjoy free shipping.