Brand Tone

Friendly & Approachable, Playful & Joyful, Authentic & Relatable, Creative & Inspiring, Community-Oriented

Brand Values

• •Joy & Happiness
• •Friendship
• •Creativity & Self-Expression
• •Curation & Quality
• •Community Support
• •Authenticity

Best Practices

• •Create a "Voice & Tone" Guide: Document the key characteristics of Handzy's voice (e.g., friendly, joyful, authentic, slightly quirky, enthusiastic) and tone variations for different platforms (e.g., more informal on TikTok, slightly more polished for website product descriptions but still friendly). Include "words we love" (e.g., joy, friend, colorful, happy, fun, sparkle) and "words we avoid."
• •Always Start with "Friend": Continue the signature "Hey friend!" or "Hi friends!" style in communications where appropriate, especially in direct emails, social media captions, and website introductions to maintain that immediate welcoming feel.
• •Inject Personality & Storytelling: Share snippets of Brittney and Suzy's friendship, behind-the-scenes moments, the inspiration behind product choices, or funny anecdotes. This reinforces the authentic, relatable, and founder-driven nature of the brand.
• •Focus on Joy and Positivity: Ensure that the language used is generally upbeat, positive, and aims to uplift or bring a smile to the customer. Highlight how products or experiences can add joy, color, or fun to their lives.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and approachable tone. Use emojis where appropriate to convey warmth and personality, mirroring their current social media engagement. Be real and transparent, even when discussing the challenges of a small business, as this resonates with their audience.

Social Perception

Handzy is perceived as a charming and delightful local boutique that offers a unique and curated selection of goods. It's seen as a go-to spot for unique gifts, stationery, and stylish, playful clothing and accessories. The founders, Brittney and Suzy, are viewed as friendly, passionate, and embodying the spirit of small business entrepreneurship. The brand is associated with color, fun, creativity, and a positive, uplifting vibe. Customers appreciate the personal touch and the feeling of supporting a local, women-owned business. It's considered a welcoming space that brings joy to shoppers.

Copy Examples

• •Instagram Post (New Arrivals): "Sunshine in a box just landed at Handzy! ☀️ Our latest collection of bold accessories and happy-making home goods is here to sprinkle some joy on your week. Come say hi and find your new favorite thing! #HandzyJoy #NewCollection #ShopLocalCovington"
• •Email Newsletter Subject Line: "Hey Friend! 👋 Little Pick-Me-Ups Inside..." Email Body Snippet: "Feeling those mid-week blahs? We've got just the thing! From quirky cards that'll make you giggle to cozy accessories that feel like a hug, our shelves are stocked with little bits of happiness. P.S. Suzy and Brittney have a new fave this week – pop in to see what it is!"
• •Product Description (for a colorful planner): "Plan your adventures (or just your grocery list) in style! This vibrant planner isn't just about dates and to-dos; it's about injecting a little bit of Handzy fun into your everyday. Get ready to tackle your goals with a smile! ✨ #GetOrganized #JoyfulPlanning"
• •TikTok Video Concept: Visual: Brittney and Suzy excitedly unboxing new colorful sweaters, trying them on, and laughing. Voiceover (upbeat, conversational): "Okay, serious question: is it even possible to have too many colorful sweaters? (Spoiler: we think not!) 😍 We just got these beauties in, and picking a favorite is basically impossible. Which one is calling your name? Let us know in the comments! #HandzyHaul #SweaterWeather #BFFsInBiz"
• •Website Banner (Workshop Promotion): "Unleash Your Inner Creative! ✨ Join us for a fun-filled [Workshop Name] workshop. No experience needed, just good vibes and a desire to make something awesome. Let's get Handzy! Book your spot before they're all gone! #HandzyWorkshops #GetCreative #CovingtonKY"