Brand Tone

Professional, Reliable, and Efficient

Brand Values

• •Quality & Durability
• •Functionality & Practicality
• •Expertise & Tradition
• •Customer-Centric Solutions

Best Practices

• •Prioritize Substance Over Style: Always lead with function and durability. Your copy should answer the question "How does this make my work easier and more efficient?" before it tries to be clever or trendy.
• •Use a "Professional & Precise" Lexicon: Consistently use words like robust, durable, high-capacity, efficient, reliable, industrial-grade, quality, and solution. Avoid overly casual, humorous, or emotional language.
• •Frame Everything as a Solution: Whether writing a social media post or a product description, present the product as a solution to a specific operational challenge (e.g., "reduce manual handling," "streamline warehouse picking," "transport heavy materials safely").
• •Leverage Your Heritage: Subtly remind your audience of your long history in the industry. Phrases like "Decades of expertise," "A tradition of quality," or "Trusted by Danish industry since 1957" reinforce the value of Tradition and Trustworthiness.
• •Maintain Channel-Appropriate Professionalism: While LinkedIn should be more corporate, even your Facebook presence must remain professional. The tone can be slightly more direct and visual on Facebook, but it should never become overly informal. The goal is to be an approachable expert, not a casual friend.

Social Perception

Trustworthy & Established, High-Quality Not Low-Price, B2B Specialists

Copy Examples

• •Engineered for Work That Lasts. Robust Transport Solutions Since 1957.
• •Meet the HT250 Platform Trolley. With a 300kg capacity and puncture-proof wheels, it’s designed to keep your workflow moving, day in and day out. Efficiency you can rely on. See the specs: [Link to product]
• •We are proud to announce the expansion of our production line, further enhancing our capacity to deliver the high-quality, durable transport solutions our partners have trusted for over 60 years. This investment reinforces our commitment to Danish manufacturing and industry-leading reliability.
• •Headline: `Durable Transport Trolleys | Handy.dk` Description: `Professional quality wagons & trolleys. Built for industrial use. View our complete range of reliable transport solutions.`
• •Constructed with a fully welded steel frame and reinforced shelving, this unit provides maximum stability for transporting heavy components. The ergonomic handle and low-resistance castors ensure safe and efficient maneuverability in demanding workshop environments.