Brand Tone

Elegant & Artistic, Educational & Passionate, Approachable & Supportive, Professional & High-Quality

Brand Values

• •Preservation and Promotion of Calligraphy
• •Quality & Craftsmanship
• •Creativity & Personal Expression
• •Community & Connection
• •Accessibility & Education

Best Practices

• •Embrace Elegance in Visuals and Language: Use high-quality imagery that reflects the artistry of calligraphy. Employ sophisticated yet clear language. Avoid overly casual slang.
• •Maintain a Helpful and Encouraging Voice: Especially when addressing beginners or workshop attendees, ensure the tone is supportive, patient, and inspiring. Share tips and celebrate the learning process.
• •Showcase Passion for Calligraphy: Let genuine enthusiasm for the art form shine through in descriptions, stories, and interactions. Share the history, beauty, and meditative aspects of calligraphy.
• •Be Professional and Detail-Oriented: When discussing services, especially for corporate clients or weddings, ensure communication is clear, prompt, and demonstrates a high level of professionalism and attention to detail.
• •Foster a Sense of Community: Encourage interaction on social media, share user-generated content (with permission), and highlight the connections made through the art of handwriting and workshops. Use inclusive language.

Social Perception

Seen as Experts, Providers of Unique & Personalized Items/Services, A Hub for Calligraphy Enthusiasts, Associated with Elegance and Special Occasions, Supportive Learning Environment

Copy Examples

• •Headline (Website/Social Media): Rediscover the Art of Beautiful Writing. Explore a World of Calligraphy at Handwrite House.
• •Workshop Promotion (Instagram Post): Unleash your inner artist! ✨ Join our [Workshop Name] workshop and learn the timeless skills of calligraphy. Our passionate instructors will guide you every step of the way. Perfect for beginners! #HandwriteHouse #CalligraphyWorkshop #HongKongArt #LearnCalligraphy
• •Custom Service (Facebook Ad): Make your special moments unforgettable. From wedding invitations to personalized keepsakes, Handwrite House offers bespoke calligraphy services that add a touch of timeless elegance. Contact us for a consultation. [link]
• •Product Highlight (Instagram Story): Just landed! ✨ Our new collection of [Product Name] is here to inspire your next calligraphy masterpiece. High-quality tools for every artist. Shop now via the link in bio! #CalligraphySupplies #HandwriteHouseHK #NewArrival
• •Brand Story Snippet (About Us Page): At Handwrite House, we believe that every stroke tells a story. Founded by a passion for the elegance of handwritten words, we are dedicated to providing the finest calligraphy supplies and sharing the joy of this timeless art with our community. More than just a shop, we are a haven for creativity.