Brand Tone

Friendly and Approachable, Informative and Passionate, Warm and Inviting, Trustworthy and Conscious

Brand Values

• •Handcrafted Quality
• •Health and Safety
• •Eco-Friendliness
• •Creating Ambiance
• •Family & Community
• •Transparency & Education

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., warm, friendly, informative, conscious), along with do's and don'ts for language, specific phrases to use or avoid, and examples. Share this with anyone creating content.
• •Always Prioritize Value & Authenticity: Ensure copy is not just selling, but also offering genuine value – whether it's information about ingredients, tips for use, or sharing the passion behind the products. Authenticity in your story and mission builds trust.
• •Speak to Your Ideal Customer: Understand who you are talking to. Use language and address pain points (e.g., desire for a non-toxic home, wanting a cozy atmosphere) that resonate with them, making the communication feel personal and relevant.
• •Maintain Consistency Across All Platforms: While the style might adapt slightly for different platforms (e.g., more casual on TikTok), the core tone and values should remain consistent whether it's a website product description, a social media post, or an email.
• •Review and Refine Regularly: Periodically review your copy across different channels to ensure it still aligns with your brand tone and values. Gather feedback if possible, and don't be afraid to refine your approach as your brand evolves, ensuring it always feels true to Hand Treated Home.

Social Perception

Customers and followers on social media seem to appreciate the aesthetic of the products, the handcrafted nature, and the brand's friendly engagement. The emphasis on non-toxic and eco-friendly aspects likely resonates well with health-conscious consumers and those seeking sustainable products. Angela's DIY content on YouTube and the blog positions the brand as helpful, knowledgeable, and relatable in the broader home space, which can build trust and a stronger connection with their audience. The general market for handcrafted home fragrances values pleasant scents, quality, and aesthetic appeal, all of which Hand Treated Home strives to deliver.

Copy Examples

• •Fill your sanctuary with the gentle flicker and soothing scent of our handcrafted soy candles. Made with love, non-toxic ingredients, and a wish for your coziest moments at home. ✨ Which Hand Treated Home fragrance is making your space feel special today? #HandTreatedHome #SoyCandles #EcoFriendlyLiving #HomeComfort
• •Tired of mystery ingredients in your home fragrance? At Hand Treated Home, we believe in transparency and tranquility. Our handcrafted candles and melts are made with natural soy wax and phthalate-free fragrances, so you can breathe easy and relax deeply. Create your non-toxic haven: [Link to Website]
• •Warm Vanilla Sugar Soy Wax Melts: Wrap your home in a comforting embrace with our Warm Vanilla Sugar wax melts. Hand-poured with eco-friendly soy wax and premium, non-toxic fragrance oils, these melts release a sweet, inviting aroma that’s like a gentle hug for your senses. Perfect for creating a cozy backdrop for quiet evenings or welcoming guests. Simply pop a cube into your favorite warmer and let the handcrafted goodness fill the air.
• •From our home to yours, with care. ❤️ As a husband-and-wife team, Hand Treated Home started with a simple passion: creating beautiful, safe, and eco-friendly ways to make any house feel more like a warm, inviting home. Every candle we pour, every melt we craft, is a little piece of that passion. Discover the difference handcrafted makes. [Link to About Us/Shop]
• •DIY project done? ✅ Time to reward yourself! Light up one of our handcrafted 'Relax & Unwind' soy candles – the perfect non-toxic treat to celebrate a job well done and fill your newly transformed space with calming vibes. What home project are you tackling this weekend? #HandTreatedHome #DIYReward #HomeFragrance #NonToxicCandles #CozyVibes