Brand Tone

personal, proud, and community-oriented

Brand Values

• •Community
• •Pride
• •Originality
• •Entrepreneurial Spirit

Best Practices

• •Lead with the 'Why': Always circle back to the founder's story and the brand's origin. This personal narrative is a powerful differentiator and should be woven into marketing materials.
• •Speak the Language of the Fans: Use terminology and references that resonate with college sports culture (e.g., "game day," "tailgate," "alumni," "school pride").
• •Emphasize Community and Connection: Frame the products not just as clothing, but as a way to connect with fellow fans and show a sense of belonging.
• •Maintain a Proud and Positive Voice: The tone should always be celebratory and enthusiastic, reflecting the excitement of being a fan.
• •Showcase User-Generated Content: Encourage customers to share photos of themselves wearing the apparel at games or with other fans, and feature this content on social media to reinforce the sense of community.

Social Perception

The brand is perceived as a small business with a personal touch, fostering a loyal customer base within its niche, with positive customer perception from college sports fans and alumni.

Copy Examples

• •Your Team, Your Sign, Your Pride. It's more than a game; it's a community. Show your allegiance with the hand sign that says it all. Shop the collection now.
• •Finally, a Sign for the Faithful. You've cheered, you've celebrated, but you've never had a sign to call your own. Until now. Discover the official-unofficial hand sign for [University Name] fans.
• •Wear Your Allegiance. From the tailgate to the victory celebration, let your hands do the talking. Our super-soft tees and hoodies are designed for the true fan.
• •The Story of a Bulldog and a Hokie. Hands Together Apparel was born from a house divided but united by a love of the game. We create the signs that bring fans together.
• •More Than Merch. It's a Movement. Join a community of fans who wear their pride on their sleeve. Literally. Find your school's hand sign and be part of something bigger.