Brand Tone

practical, accessible, and results-oriented

Brand Values

• •Affordability
• •Simplicity and Ease of Use
• •Empowerment
• •Pragmatism

Best Practices

• •Speak the Farmer's Language
• •Focus on Tangible Benefits
• •Highlight Affordability and ROI
• •Emphasize "Do-It-Yourself"
• •Be Authentic and Relatable

Social Perception

Generally positive; customers appreciate the affordability, simplicity, and performance of the Wheelman system, viewing it as a game-changer for smaller farms by making technology accessible.

Copy Examples

• •Straight Rows, Straighter Budgets. You don't need a corporate farm's budget to get perfectly straight rows. The Wheelman autosteering system delivers the precision you need at a price that makes sense for your operation. Less overlap, less waste, more profit. It's that simple.
• •Your Tractor. Your Tools. Your Time. Stop fighting the wheel and focus on what really matters. Our easy-to-install Wheelman system works with the tractor you already own. Get set up in a couple of hours and start farming with less stress and more accuracy.
• •The ROI on Autosteer is Straighter Than You Think. Think autosteering is out of your reach? Think again. With the savings on fuel, seed, and fertilizer, the Wheelman pays for itself faster than you can plant your next field. Invest in your farm's future today.
• •More Acres, Less Aches. Long days in the cab take a toll. The Wheelman takes the strain of steering off your shoulders, reducing fatigue and helping you work longer and smarter. It's not just an upgrade for your tractor; it's an upgrade for your well-being.
• •Precision Farming for the Rest of Us. We believe every farmer deserves the advantages of precision technology. That's why we created the Wheelman: a simple, affordable, and effective autosteering solution that puts you in control of your efficiency and your bottom line.