Brand Tone

sentimental, encouraging, and quality-focused

Brand Values

• •Emotional Connection
• •Craftsmanship and Quality
• •Empowerment and Creativity
• •Individuality
• •Accessible Luxury

Best Practices

• •Lead with Emotion, Support with Quality: Always start with the "why"—the emotional core of the brand (love, connection, pride). Then, follow up with the "how"—the high-quality materials and easy-to-follow process.
• •Use Storytelling: Incorporate the founder's story or customer stories into the copy. Phrases like "a gift worth a thousand words" or "create a magnificent story" reinforce the brand's narrative.
• •Emphasize the 'DIY' Experience: Focus on the journey, not just the destination. Use words like "create," "craft," "your own," "accomplishment," and "pride" to highlight the rewarding process of making the bag.
• •Speak Directly to the 'Anti-Fast Fashion' Sentiment: Use phrases that contrast the brand with mass production, such as "reject mass production," "built to last," and "a stand against fast fashion," to appeal to conscious consumers.
• •Maintain an Encouraging and Accessible Tone: Ensure the language is always welcoming and never intimidating. Reassure potential customers that the kits are suitable for all skill levels with phrases like "perfect for beginners" and "we guide you every step of the way."

Social Perception

HANDSEWGIFT is perceived as a legitimate and high-quality provider of DIY leather bag kits, offering a fun and rewarding hobby that results in beautiful, functional products. Customers see it as a trustworthy source for craftspeople and hobbyists, appreciating the "inspired by" designs for accessible luxury.

Copy Examples

• •Don't just give a gift. Give a story. With a HANDSEWGIFT kit, you're not just giving a bag—you're giving an experience and a memory, stitched with love. Create a personalized treasure that says more than words ever could. Start your story today.
• •Look at the incredible work by [Customer Name]! This is what it's all about: the pride of making something beautiful with your own two hands. Ready to feel this proud? Tap the link in our bio to find your next project!
• •Your Next Favorite Bag is the One You'll Make Yourself. Introducing our new [Bag Style] kit. All the premium leather, quality hardware, and easy-to-follow instructions you need. Unleash your creativity.
• •In a world of fast fashion, slow down with the art of creation. Our DIY bag kits are more than just a project—they're a moment of mindfulness, a creative escape. Disconnect from the noise and reconnect with your creativity. You deserve it.
• •DIY Leather Bag Kit | A weekend project that becomes a forever favorite. Pin this for inspiration for your next handmade accessory. Perfect for beginners and seasoned crafters alike. #DIYfashion #LeatherCraft #HandmadeGift