Brand Tone

Aspirational and Inspiring, Curated and Expert-Driven, Conscious and Ethical, Customer-Centric and Supportive

Brand Values

• •Quality
• •Sustainability
• •Fair Opportunities
• •Aesthetics with Meaning
• •Customer Commitment
• •Integrity & Transparency
• •Respect

Best Practices

• •Emphasize "Curated" and "Handpicked": Consistently use language that reflects the selective and thoughtful process behind product sourcing.
• •Highlight Artisan Stories and Craftsmanship: Whenever possible, weave in narratives about the artisans or the unique crafting techniques to reinforce values of quality and fair opportunity.
• •Use Inspiring and Evocative Language: Focus on how the products transform a space and make a customer feel (e.g., "sanctuary," "retreat," "inspire," "unwind").
• •Maintain a Balance of Sophistication and Accessibility: The tone should feel elevated due to the design focus, but also welcoming and understandable to a broad audience.
• •Integrate Core Values Naturally: Subtly reference quality, sustainability, and ethical sourcing in product descriptions and brand storytelling rather than just stating them as standalone points.

Social Perception

Customers and the public likely perceive Ikiru as a provider of unique, stylish, and good-quality home decor with an emphasis on Indian craftsmanship and themed collections. The brand is likely seen as a more thoughtful and curated alternative to mass-produced home goods, appealing to those who value design, sustainability, and supporting local artisans. Their positioning as "India's first theme-based online home decor store" likely gives them a perception of being innovative and specialized in the Indian market. The focus on minimalism and functional decor also positions them towards a modern, uncluttered aesthetic.

Copy Examples

• •Headline: Transform Your House into a Haven: Discover Curated Decor That Tells Your Story. Body: At Ikiru, we believe your home should be a sanctuary. Explore our handpicked collections, crafted with purpose by Indian artisans, and find pieces that resonate with your unique style. Quality, sustainability, and beauty, delivered.
• •Social Media Post: Dreaming of a [Bohemian/Minimalist/Coastal] escape? Our latest [Product Category, e.g., lighting] collection, curated with expert designers, brings the [Theme Name] aesthetic right to your doorstep. Shop now and live inspired. #IkiruHome #ThemeBasedDecor #IndianArtisans
• •Product Description Snippet: More than just a [Product Name], this piece is a testament to timeless craftsmanship. Ethically sourced and handcrafted by skilled artisans, it brings a touch of meaningful elegance to your space.
• •Email Subject: Find Your Signature Style: Explore Ikiru's [New Theme/Collection] Email Body Preview: Your home is a canvas. Let Ikiru provide the palette. Discover thoughtfully designed decor that blends beauty, functionality, and a commitment to fair opportunities for our artisan partners.
• •About Us Snippet: At Ikiru, home decor is about impact. We partner with over 240 Indian artisans, bringing you quality pieces that not only beautify your space but also uplift communities and preserve heritage craftsmanship. Design your dream home, consciously.