Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Creative and Crafty, Humorous and Playful, Community-Oriented

Brand Values

• •Creativity and Self-Expression
• •Nostalgia and Fandom
• •Quality and Clarity
• •Fun and Enjoyment
• •Independent Artistry

Best Practices

• •Embrace the Nerd/Pop Culture Lingo: Use relevant quotes, inside jokes, and terminology from the fandoms your patterns represent. This shows authenticity and connects with your niche audience.
• •Maintain a Friendly and Personal Voice: Write as if you're talking to a fellow crafter and fan. Use "we" and "you" to create a connection. Share your own excitement for the designs.
• •Inject Humor and Playfulness: Don't be afraid to be witty or use lighthearted language, especially when referencing memes or more comedic pop culture moments.
• •Highlight the Joy of Crafting: Emphasize the fun, relaxation, and satisfaction that comes from the process of cross-stitching and completing a project.
• •Be Encouraging and Inclusive: Foster a sense of community. Encourage sharing, offer tips, and make beginners feel welcome. Use positive and uplifting language.

Social Perception

Highly Positive, Niche Authority, Trustworthy, Engaging and Relatable

Copy Examples

• •Instagram Post (New Zelda Pattern): It’s dangerous to go alone… take this! 🧵✨ Our brand new Hyrule Hero stitch pattern just dropped on Etsy! Perfect for a cozy weekend project. Grab your needle and thread, and let's get crafting, heroes! #HandOverTheHero #CrossStitch #NerdyCrafts #Zelda #Link #CraftyGamer
• •TikTok Video Caption (Packing an Order): Another hero is getting their gear! 🤩 Sending this [Pattern Name] kit off to its new home. Hope you love stitching it as much as I loved designing it! What should I design next? Let me know! #CrossStitchAddict #HandmadeWithLove #SmallBusiness #PopCultureCrafts #HandOverTheHero
• •Tweet (Flash Sale): Hold onto your thimbles! 💥 Quick 24-hour FLASH SALE on all our PDF patterns! Time to stock up on your next nerdy stitching adventure. Don't miss out! Link in bio! #CrossStitchSale #HandOverTheHero #PatternSale #GeekCraft
• •Etsy Product Description Snippet (Meme Pattern): Embrace the chaos with our latest meme-tastic cross-stitch pattern! This [Meme Name] design is guaranteed to bring a smile to your face (and maybe a few knowing nods from fellow internet dwellers). Easy-to-follow PDF pattern, instant download. Stitch your way to internet glory! #MemeStitch #FunnyCrossStitch #HandOverTheHero
• •Email Newsletter Subject Line (New Collection): Level Up Your Craft Stash! ✨ New Nostalgic Patterns Inside! Email Body Snippet: Hey Stitching Superstars! Get ready to dive back into your favorite fandoms with our latest collection of cross-stitch patterns. We've got [Theme 1], [Theme 2], and a dash of [Theme 3] that are sure to spark your creativity. Happy stitching! - Cait @ Hand Over the Hero