Brand Tone

Artistic & Appreciative, Personal & Story-driven, Ethical & Conscious, Warm & Inviting, Passionate

Brand Values

• •Artisanship & Craftsmanship
• •Uniqueness & Individuality
• •Storytelling & Connection
• •Ethical Sourcing & Fair Trade
• •Community & Empowerment
• •Quality
• •Sustainability (emerging)

Best Practices

• •Emphasize "Handmade" and "Artisan": Consistently use terms that highlight the human touch and skill involved, differentiating from mass-produced items. Phrases like "crafted by hand," "artisan-made," "unique creation."
• •Tell the Story: Weave narratives into product descriptions, social media posts, and 'About Us' sections. Focus on the inspiration behind a collection, the process of creation, or the story of the artisan/s.
• •Highlight Ethical Values Transparently: When relevant, subtly integrate the brand's commitment to fair trade, ethical sourcing, and community support. Avoid greenwashing; be specific where possible (e.g., "made with responsibly sourced resin," "fair wages for our artisan partners").
• •Use Warm, Appreciative, and Slightly Evocative Language: Describe products not just by their features but by the feeling or atmosphere they create (e.g., "add a touch of whimsical charm," "bring serene beauty," "a statement of style and practicality").
• •Maintain a Personal Touch (especially from Maryam): Whether it's signing off blog posts, appearing in videos, or having her voice reflected in "Our Story" sections, reinforcing the personal connection behind the brand strengthens authenticity. When referring to "we," ensure it aligns with the scale and voice (e.g., Maryam and her team/artisan partners).

Social Perception

Positive & Admiring, Trustworthy & Ethical, Artistic & Creative, Supportive of Artisans, Australian Made (for some products)

Copy Examples

• •Instagram Post (New Resin Coaster Set): Spill the tea, not your style. ✨ Our new 'Ocean Whisper' resin coasters are here, each one a tiny, handcrafted galaxy for your mug. Swirls of deep blues and shimmering sands, ethically made to bring a wave of unique artistry to your coffee table. Discover the story in every ripple. #HandmadeStories #FunctionalArt #ResinArtisan #EthicallyCrafted #UniqueHomeDecor
• •Facebook Ad (Promoting Workshop): Unleash your inner artist! ✨ Join Maryam for an inspiring resin art workshop and craft your own unique masterpiece. Learn the secrets behind these mesmerizing swirls and create a piece that tells *your* story. Limited spots available – because true art is never mass-produced. Click to book your creative escape! #HandmadeStoriesWorkshops #LearnResinArt #CreativeCommunity #SupportArtisans #SydneyEvents
• •Product Description (Andean Motif Sweater): Wrap yourself in a story of tradition and warmth. Our [Sweater Name] sweater, ethically crafted in partnership with Andean artisans, features intricate motifs passed down through generations. Made with [Material] in small batches, each stitch is a testament to skill and fair practice. More than just a sweater, it's a connection to a vibrant culture and a commitment to slow, meaningful fashion. #HandmadeStories #EthicalFashion #ArtisanMade #SlowFashion #AndeanDesign
• •Email Newsletter Snippet (Highlighting Artisan Story): Behind every Handmade Story is a pair of dedicated hands and a passionate heart. This month, we want you to meet [Artisan's Name/Brief Story Snippet if applicable, otherwise focus on Maryam]. For Maryam, crafting [Product Type] isn't just a process; it's about infusing a piece of her story into something beautiful and functional for your home. When you choose Handmade Stories, you're not just buying an object; you're cherishing a tradition and supporting a dream. Explore her latest creations:
• •Pinterest Pin Description (Lifestyle shot with various products): Crafting a home that tells your story, one unique piece at a time. ✨ From the morning coffee ritual to a shared evening platter, let handmade artistry elevate your everyday moments. Ethically sourced, artisan-made, and designed to be cherished. #HandmadeHome #ArtisanDecor #EthicalLiving #HandmadeStories #UniqueGifts