Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Creative and Playful, Community-Oriented and Supportive, Approachable and Down-to-Earth

Brand Values

• •Spreading Joy
• •Inclusivity
• •Supporting Independent Designers/Makers
• •Community Focus & Local Support
• •Collaboration over Competition
• •Promoting Creativity and Craftsmanship
• •Sustainability (implied)

Best Practices

• •Embrace Enthusiasm: Use positive and upbeat language. Words like "lovely," "gorgeous," "awesome," "joy," "brighten" reflect their passion.
• •Champion the Makers: Always highlight the "who" behind the products. Mentioning that items are from UK designer-makers reinforces a core value and adds a personal touch.
• •Be Inclusive and Welcoming: Use language that makes everyone feel comfortable and invited (e.g., "Everyone is welcome," "you do you!").
• •Keep it Creative and Slightly Playful: Don't be afraid to use a bit of humor or whimsy, especially when describing quirky products. Emojis can be used appropriately on social media to enhance this.
• •Foster Community Spirit: Regularly mention Nottingham, support for indies, and collaborations. Use community-focused hashtags. This reinforces their local pride and supportive nature.

Social Perception

A Destination for Unique Gifts, Champion of Small Businesses, Creative and Inspiring, Friendly and Welcoming Environment, Community Hub

Copy Examples

• •Say hello to your new favourite mug! 😍 Fresh in from the wonderfully talented [Designer Name], these handcrafted beauties are guaranteed to make your tea breaks a little brighter. Each one is unique, just like you! ✨ Pop in store or tap the pic to shop online. #HandmadeNottingham #UKDesignerMaker #SupportSmall #NottinghamIndie #MorningBrewJoy
• •Unleash your inner creative! 🎨 We're SO excited to announce our [Workshop Type] workshop is back! Join us on [Date] for a fun-filled session with [Instructor Name] and learn to make your own [Workshop Project]. Perfect for beginners and seasoned crafters alike. Spaces are limited, so grab your spot via the link in our bio! Let's make something awesome together! #HandmadeNottsWorkshops #GetCreativeNottingham #CraftyFun #NottinghamEvents #SupportLocalArtists
• •The sun is shining on Nottingham today! ☀️ Perfect weather to explore all the amazing indies our city has to offer, including the [Local Event Name]! We're so proud to be part of such a vibrant community. Pop by and say hi - we're open 'til 5! #LoveNotts #IndieNottingham #ShopLocal #HandmadeNottingham #CommunityLove
• •Discover Joyfully Crafted Goods. Handmade Nottingham is your home for unique gifts, homeware, and accessories from the UK's most creative independent designers. Step inside and find something special.
• •Warning: May cause spontaneous giggles! This [Product Name] by [Designer Name] is bursting with personality and handmade charm. Perfect for adding a touch of fun to your [Use Case] or gifting to that friend who appreciates the wonderfully weird. Made with love and a sprinkle of magic right here in the UK. #HandmadeWithLove #QuirkyGifts #UKMade #DesignerMaker