Brand Tone

Creative, Joyful, Personalized, Approachable & Friendly, Quality-Oriented

Brand Values

• •Craftsmanship & Artistry
• •Personalization & Uniqueness
• •Customer Satisfaction
• •Joy & Gifting
• •Indian Artistry

Best Practices

• •Actively use words like "joy," "happiness," "delight," "sparkle," "vibrant," and "love" to reinforce the brand name.
• •Consistently emphasize the handcrafted nature of the products and the ability to customize.
• •Use a conversational style, especially on social media. Encourage interaction with questions and clear calls to action.
• •Use evocative language that highlights the creativity and artistry involved – "swirls of color," "mesmerizing patterns," "glossy finish," "unleash your creativity."
• •Share stories behind a collection, the inspiration, or the joy of making, which helps build a connection with the audience.

Social Perception

Positive for products, appreciation for handmade, interest in customization, emerging brand awareness

Copy Examples

• •✨ Sparkle Alert! ✨ Introducing our latest collection of handcrafted resin coasters – where art meets your coffee table! Each piece is a unique swirl of color and joy, lovingly made by hand. Want a custom set to match your vibe? DM us! Let's create something beautiful together. #HandmadeJoy #ResinArt #HomeDecor #UniqueGifts #HandcraftedInIndia
• •Welcome home to a touch of personalized art! Our bespoke resin nameplates are more than just a sign; they're a statement of your unique style, handcrafted with joy and precision. Choose your colors, add your name, and let us create a piece that brings a smile to your face every time you walk through the door. The perfect housewarming gift or a special treat for your own abode!
• •Unleash your inner artist! 🎨 Join our upcoming Resin Art Workshop and dive into the magical world of swirling colors and glossy finishes. No experience needed – just bring your enthusiasm, and we'll guide you to create your own masterpiece. Swipe up to book your spot & discover the joy of handmade! #ResinWorkshop #DIYArt #HandmadeJoyIn #CreativeIndia #LearnSomethingNew
• •Share the Joy of Handmade this Season! 🎁 Looking for that perfect, heartfelt gift? Our exquisite resin art pieces are crafted with love, ready to make your loved ones feel truly special. From dazzling keychains to elegant trays, find unique treasures at Handmade Joy. Enjoy [Offer, e.g., 10% off] on all orders this week! Spread a little handmade happiness.
• •Transform your space with the vibrant charm of Handmade Joy! ✨ We create stunning, customized resin art, home decor, and unique gifts, all handcrafted with passion in India. Looking for something special and personalized? DM us your ideas, and let's bring them to life! #HandmadeResinArt #CustomGifts #IndianArtisans #ShopSmall #DecorWithJoy