Brand Tone

Personal, Passionate, and Creative

Brand Values

• •Creativity and Evolution
• •Quality and Craftsmanship
• •Sustainability and Mindfulness
• •Authenticity

Best Practices

• •Always Use "I" and "My": Maintain the personal connection by writing from Mayre's perspective. Phrases like "My latest creation," "I designed this because," and "My studio" reinforce that a real person is behind the brand.
• •Tell the Story Behind the Product: Don't just list features. Share the inspiration, the process, or a detail about its creation. For example, mention the "ice dying" technique for fabrics or how you're using "every single scrap" to reduce waste.
• •Emphasize "Heirloom" and "Longevity": Use words like heirloom, lasting, timeless, crafted to be cherished, and modern classic to communicate the quality and value of the products, justifying the premium price point.
• •Connect with the Creative Community: Use language that resonates with people who appreciate art, design, and the handmade process. Share failures and learnings to be more relatable and authentic, as mentioned in the podcast interview.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are the same on the website, Instagram, Pinterest, and any other platform. This builds a strong, recognizable, and trustworthy brand identity.

Social Perception

The brand is perceived as a high-quality, artisan-led business. Mayre is portrayed as a talented and passionate modern quilter with a beautiful style and a great perspective. Her unique journey from a pandemic hobbyist to a business owner adds a relatable and inspiring layer to the brand. The overall perception from available mentions is positive and respects the brand's commitment to authentic craftsmanship.

Copy Examples

• •Meet the Grace Wall Quilt. ✨ Designed with a modern aesthetic and crafted to be a family heirloom, each stitch tells a story of color, form, and creative joy. I loved every moment of bringing this piece to life, and I hope you'll love having it in your home. See the full story on the website. #HandmadeHeirloom #ModernQuilting #CraftedWithLove
• •Your new go-to bag, made with intention. This crossbody isn't just for carrying essentials; it's a piece of wearable art. From the hand-dyed canvas to the final stitch, it was created to bring a touch of modern craftsmanship to your everyday adventures. Durable, unique, and mindfully made in my Virginia studio.
• •It started with a needle and thread during lockdown and grew into a passion for creating beautiful, functional items meant to last. I'm Mayre, the hands and heart behind this brand. With a background in architecture, I find joy in structure and form, but with the warmth of handmade textiles. Every item here is a piece of my creative journey, made for you to enjoy.
• •A little something from my studio to your home ✨
• •Looking for a unique gift that’s made with care? Discover Handmade Goods by Mayre. Modern quilts and bags, crafted to be cherished for years. Support a small business and give a one-of-a-kind heirloom. Shop the collection now!