Brand Tone

Artistic & Creative, Personal & Passionate, Elegant & Bold, Quality-Conscious & Trustworthy, Friendly & Approachable

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Quality
• •Artistic Expression & Creativity
• •Customer Joy & Satisfaction
• •Passion & Authenticity
• •Boldness & Elegance

Best Practices

• •Embrace Storytelling: Consistently weave in the narrative of Tarja's inspiration (Finnish heritage, nature), the handmade process, and the passion behind the brand. This reinforces the personal, artistic, and authentic values.
• •Use Evocative and Sensory Language: Describe the earrings with words that appeal to sight, touch, and emotion (e.g., "vibrant hues," "feather-light," "intricate details," "joyful designs," "bold elegance"). This aligns with the artistic and quality-conscious aspects of the tone.
• •Maintain a Personal and Approachable Voice: Whether it's social media captions, email newsletters, or website copy, write as if Tarja is speaking directly to the customer. Use "I" and "you" to foster connection. Share behind-the-scenes glimpses to enhance this.
• •Highlight Uniqueness and Craftsmanship: Continuously emphasize what makes the earrings special – the handmade aspect, limited production, unique designs, and quality materials like polymer clay and hypoallergenic fittings. This supports the values of uniqueness, quality, and artistry.
• •Visually Align Copy with Brand Aesthetics: Ensure that the copy complements the visual presentation. If the imagery is bold and artistic, the copy should echo this. If it's elegant and refined, the language should match. This consistency across all touchpoints reinforces the brand's identity. For instance, product descriptions on Pinterest already use terms like "bold elegance," "unique earrings," and "handmade earrings." This should be consistent everywhere.

Social Perception

High Appreciation for Design and Uniqueness, Valued for Quality and Comfort, Seen as a Creator-Driven Brand, Associated with Bold, Statement Fashion, Positive Customer Service, Recognized for Specific Aesthetics

Copy Examples

• •Headline: Unleash Your Inner Artist. Body: Adorn yourself with more than just earrings – wear a story. Each Handmade By Tarja piece is a whisper of Finnish forests, a dance of color, and a spark of pure imagination, crafted to make your spirit shine. Discover your unique statement. Call to Action: Shop The Collection
• •Headline: Boldly You. Beautifully Crafted. Body: Why blend in when you were born to stand out? Our statement earrings are meticulously handmade by Tarja, blending fearless design with feather-light comfort. Dare to be unforgettable. Call to Action: Find Your Signature Pair
• •Headline: From Tarja’s Hands to Your Heart. Body: Experience the passion of true craftsmanship. Inspired by nature's artistry and a love for unique expression, every earring is a piece of Tarja's journey, designed to bring joy and elegance to yours. Lightweight, hypoallergenic, and utterly captivating. Call to Action: Explore Our Story & Designs
• •Headline: The Art of Standing Out, Effortlessly. Body: Elevate your everyday with earrings that speak volumes. Handmade By Tarja offers uniquely bold and beautifully artistic designs, ensuring you turn heads for all the right reasons. Because true style is personal. Call to Action: Discover What’s New
• •Headline: Inspired by Nature. Designed for You. Handmade with Love. Body: Each curve, color, and texture tells a tale of Finnish inspiration and artistic dedication. Tarja’s handmade earrings are not just accessories; they're wearable art designed to make you feel as unique and wonderful as you are. Call to Action: Shop Small, Dream Big