Brand Tone

Warm, Story-driven, and Conscious

Brand Values

• •Quality Craftsmanship
• •Natural and Safe Ingredients
• •Sustainability and Eco-consciousness
• •Creating Atmosphere and Evoking Memories
• •Customer Well-being and Joy

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., warm, personal, conscious), preferred vocabulary, "do's and don'ts" for language, and example phrases. Share this with anyone creating content.
• •Always Lead with "Why": Connect product features back to the core brand values of creating memories, promoting well-being, and sustainability. Instead of just saying "long burn time," explain it as "more moments to cherish."
• •Embrace Storytelling: Whether it's the brand's origin, the inspiration behind a scent, or how a customer might experience the product, weave narratives into your copy.
• •Be Authentic and Transparent: Clearly communicate the handmade nature, the ingredients used (and why they are chosen, e.g., "phthalate & parabens-free... this means nothing bad for your health!"), and your sustainable practices. This builds trust and reinforces the "conscious" aspect of the tone.
• •Engage Personally: When responding to comments or messages on social media, maintain the warm and personal tone. Address users by name where appropriate and show genuine appreciation for their interaction.

Social Perception

Positive among direct engagers. Limited wider recognition (Potential Concern). Trust Signals: The brand actively promotes transparency regarding ingredients and processes, which can build trust.

Copy Examples

• •Instagram Post (Image: Cozy living room with a lit candle): Unwind and let the stories unfold. ✨ Our 'Fireside Tales' candle, hand-poured in Dublin with natural soy wax, wraps your home in a comforting blend of [Scent Notes]. What memories does this scent spark for you? #HandmadeByJGold #ScentedStories #CozyHome
• •Product Description Snippet (for a new calming candle): Drift into tranquility with our 'Serene Sunset' candle. Lovingly crafted with pure soy wax and a soothing infusion of [Scent Notes], it’s more than a fragrance – it’s an invitation to pause, breathe, and find your calm. Vegan, cruelty-free, and kind to your home.
• •Email Subject Line (for a seasonal promotion): 🍂 Cozy Up, Naturally: Discover J-Gold's Autumn Scents!
• •TikTok Video Concept (Text Overlay): Watch us pour a little bit of Irish magic! ✨ Every Handmade By J-Gold candle is crafted with love, natural soy, and scents that tell a story. What’s your favorite way to get cozy? #HandmadeCandles #SoyWax #DublinMade #SmallBusiness
• •Website Banner Text: Handmade in Ireland, Crafted for Your Memories. Explore Our Natural Soy Candles.