Brand Tone

personal, passionate, and quality-focused

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Individuality
• •Passion for Dogs
• •Customer Connection
• •Safety and Durability

Best Practices

• •Always Emphasize the "Handmade" Aspect: Continuously highlight that products are crafted by hand, not mass-produced. This reinforces uniqueness and quality.
• •Use Personal and Passionate Language: Write from a place of genuine care for dogs and the bond owners share with them. Use words that convey warmth and dedication.
• •Focus on Quality and Durability: Stress the high-quality materials and meticulous craftsmanship that go into each product, ensuring customers understand the value and longevity.
• •Highlight Uniqueness and Customization: Emphasize that each piece can be as individual as the dog it's for, mentioning customization options where available.
• •Maintain a Welcoming and Approachable Voice: Even when online, make customers feel like they are interacting with a dedicated artisan who is passionate about their work and their customers' happiness.

Social Perception

high-quality, artisanal products

Copy Examples

• •Crafted with passion, just for your best friend. Discover unique, handmade accessories that celebrate your bond. #HandmadeWithLove #UniqueDogGear
• •From our workshop in Austria to your loving home. Spoil your loyal companion with the quality they deserve. #Handmade4Dogs #AustrianCraftsmanship
• •More than just an accessory, it's a statement of love. Explore our handcrafted collection and find the perfect piece as unique as your dog. #DogLove #ArtisanPetProducts
• •Quality that lasts, style that wags. Our promise: beautifully made, durable accessories for your furry family member. #PremiumDogAccessories #MadeToLast
• •Designed by heart, crafted by hand. Let us help you express that special connection with your dog through our unique creations. #HandmadeHappiness #DogFashion