Brand Tone

Professional, trustworthy, and helpful, with a clear, straightforward, and approachable personal touch.

Brand Values

• •Quality
• •Service
• •Simplicity & Convenience
• •Reliability
• •Irish Heritage

Best Practices

• •Lead with Quality and Expertise: Always position the brand as a knowledgeable source of high-quality products. Use brand names like Carlisle Brass and Eurospec to reinforce this.
• •Maintain a Helpful and Approachable Tone: While professional, the copy should feel like it's coming from a helpful expert, not a faceless corporation. Use phrases like "We're here to help" or "If you're unsure what product is right for you..."
• •Emphasize "Irish-Owned and Family-Run": This is a key differentiator and a point of pride for customers. Weave it into the brand story on the website, in social media bios, and occasionally in posts.
• •Focus on the "Finishing Touch": This phrase, used on their website, is an excellent thematic anchor. It positions their products not just as hardware, but as essential design elements that complete a space. Use this concept in headlines and body copy.
• •Keep it Clear and Simple: The brand's ethos includes simplicity. Avoid overly technical jargon where possible, and ensure that product descriptions, ordering information, and delivery details are easy to understand. The copy should reflect the user-friendly experience they aim to provide.

Social Perception

Perceived as a reliable, reputable, local, Irish-owned business providing high-quality products and exceptional, personal customer service. A trusted go-to source for specialized hardware, appreciated for fostering a sense of community and trust.

Copy Examples

• •The Finishing Touch That Matters. Elevate your interiors with our new range of matte black door handles from Carlisle Brass. Crafted for a sleek, modern aesthetic and built to last. The perfect detail to complete your home's design. Shop the collection now on Handleit.ie. #Handleit #IrishBusiness #InteriorDesign #HomeImprovement
• •Ireland's Trusted Name in Door Furniture. For nearly 20 years, our family-run business has been supplying quality handles, locks, and hinges to homes across Ireland. Need advice? Our experts are here to help you find the perfect fit. Experience the Handleit.ie difference.
• •Quality Hardware, Delivered to Your Door. Why wait? Get top-quality door handles, hinges, and locks delivered anywhere in Ireland. Free delivery on orders over 100. Simple, fast, and reliable. That's our promise. #DoorHardware #DIYIreland #SupportLocal
• •Satin Brass Cabinet Knobs: Add a touch of timeless elegance to your kitchen or cabinets with these solid brass knobs. The satin finish provides a warm, subtle sheen that complements both traditional and contemporary styles. Sourced from Eurospec, a leader in architectural hardware, you can be assured of their quality and durability. Each knob comes with a standard fixing screw for easy installation.
• •Discover the Latest Trends in Door Handle Design. Hi [Customer Name], At Handleit.ie, we believe the right hardware makes all the difference. This month, we're seeing a move towards elegant, minimalist designs. Be the first to explore our new arrivals, including stunning collections in satin brass and matt bronze. As a valued customer, take 10% off your next order with code: FINISHINGTOUCH.