Brand Tone

Approachable and Friendly, Professional and Knowledgeable, Inspirational and Design-Oriented, Trustworthy and Reliable, Passionate

Brand Values

• •Quality Craftsmanship
• •Customer Focus & Service Excellence
• •Design and Innovation
• •Family Values
• •Accessibility and Inclusivity
• •Value for Money

Best Practices

• •Emphasize Quality and Design: Always highlight the craftsmanship, durability, and aesthetic appeal of the products. Use descriptive language that evokes a sense of style and sophistication.
• •Maintain a Friendly and Approachable Voice: Even when being professional, ensure the language is welcoming and helpful. Address customers directly and use a conversational yet respectful tone.
• •Showcase Expertise with Humility: Share knowledge about trends, materials, and installation, but do so in a way that empowers the customer rather than intimidates them. Reinforce the "family-owned" aspect which often implies genuine care and passion.
• •Be Inspirational and Aspirational: Use visuals and language that inspire customers to envision how Handle House products can enhance their living spaces. Focus on the transformative power of good hardware.
• •Be Customer-Centric and Supportive: Frame copy around customer needs and solutions. Highlight benefits like ease of selection, fast shipping, and the support available from the Handle House team. Always invite interaction and feedback.

Social Perception

Highly Rated, Trusted Supplier, Stylish and Modern, Efficient, Helpful and Supportive. The overall perception is that of a reputable, customer-centric company providing high-quality, stylish hardware with excellent service.

Copy Examples

• •Elevate Your Space: Discover Australia's finest collection of architectural handles and knobs. Quality craftsmanship, timeless designs, and a touch of family passion in every piece. Shop Handle House today.
• •From ordinary to extraordinary! ✨ We're absolutely in love with this stunning kitchen transformation by @[customerhandle] featuring our [Product Name] handles. Swipe to see the before! Dreaming of an upgrade? Let us help you find the perfect finishing touches. #HandleHouse #KitchenInspo #HomeRenovation #InteriorDesignAustralia #CabinetHardware
• •Planning a reno? Don't forget the details that make a difference! At Handle House, a family-owned Aussie business, we offer a huge range of high-quality, stylish handles and knobs to bring your vision to life. Expert advice and nationwide shipping. Explore our collections now! [Link to website]
• •Add a touch of timeless elegance with our Classic Brass Cabinet Pull. Crafted with precision and designed to complement both traditional and contemporary spaces, this handle is more than just hardware – it's an investment in style and quality that you'll appreciate every day. Backed by our family's commitment to exceptional design.
• •New Arrivals + Expert Tips to Refresh Your Home This Season! 🏡 (Body Snippet): Hi [Customer Name], At Handle House, we believe the perfect hardware can transform a house into a home. This month, we're excited to share our newest arrivals and some friendly advice on selecting handles that truly reflect your style...