Brand Tone

Problem-Solver / Solution-Oriented, Dependable / Trustworthy, Expert / Knowledgeable, Caring / Empathetic, Professional yet Approachable, Reassuring / Confidence-Inspiring

Brand Values

• •Safety
• •Accessibility
• •Quality & Durability
• •Customer Focus / Satisfaction
• •Integrity
• •Innovation
• •Reliability

Best Practices

• •Focus on Solutions, Not Just Products: Frame copy around how the product solves a customer's problem or improves their life (e.g., "regain independence," "prevent falls," "ensure confident footing").
• •Emphasize Reliability and Trust: Use words and phrases that convey durability, quality, expertise, and a commitment to safety (e.g., "patented design," "industry leader since 1958," "lifetime residential warranty," "built to last").
• •Maintain a Helpful and Supportive Voice: Especially when addressing accessibility needs, the tone should be empathetic, understanding, and focused on empowerment. Avoid overly technical jargon where possible, or explain it clearly.
• •Be Clear, Direct, and Confident: Provide straightforward information about product benefits and features. The confidence should stem from the quality and effectiveness of the products.
• •Incorporate Customer-Centric Language: Use "you" and "your" to speak directly to the customer and their needs. Highlight testimonials or user experiences (where appropriate and with permission) to build social proof and relatability.

Social Perception

Positive for Product Efficacy, Appreciation for Customer Service, Seen as a Lifesaver/Enhancer, Trustworthy Brand, Quality Provider

Copy Examples

• •Headline: Stop Slips, Start Living. Secure Your Steps with Handi-Treads. Body: Don't let slippery stairs or walkways compromise your safety or peace of mind. Our patented Handi-Treads provide a durable, permanent solution to prevent falls and ensure confident footing, indoors and out. Easy to install, built to last. Because safety is not a luxury, it's a necessity. (Tone: Problem-Solver, Dependable, Reassuring)
• •Headline: Your Path to Independence Starts Here. Discover HandiRamp Accessibility Solutions. Body: Since 1958, HandiRamp has been dedicated to providing high-quality, reliable ramps and accessibility products that empower individuals to live more freely. From custom wheelchair ramps for your home to ADA-compliant solutions for your business, our experts are here to help you find the perfect fit. Regain your access, reclaim your life. (Tone: Caring, Expert, Trustworthy)
• •Headline: Quality You Can Stand On. The Handi-Products Promise. Body: We believe in solutions that last. That's why our anti-slip products and accessibility ramps are engineered with the highest quality materials and craftsmanship, right here in the USA. Experience the Handi-Products difference – where safety meets style and durability meets dependability. Invest in safety, invest in quality. (Tone: Dependable, Quality-Focused, Confident)
• •Headline: Got a Unique Accessibility Challenge? We Build Custom Solutions. Body: No two spaces are alike, and neither are your accessibility needs. The HandiRamp team specializes in designing and manufacturing custom ramps and safety solutions tailored to your specific requirements. Talk to our experts today for a personalized consultation. Your challenge is our blueprint for a solution. (Tone: Expert, Solution-Oriented, Approachable)
• •Headline: Don't Wait for a Fall. Proactive Safety with Handi-Products. Body: Slips, trips, and falls are a leading cause of injury, but they are often preventable. Protect yourself, your family, or your customers with our comprehensive range of anti-slip treads, nosings, and bath safety solutions. Easy to install, effective in all weather. Safety first, because peace of mind matters. (Tone: Reassuring, Problem-Solver, Dependable)