Brand Tone

Wholesome & Healthy, Premium & High-Quality, Energetic & Inspiring, Friendly & Approachable, Confident & Passionate

Brand Values

• •Quality
• •Health & Wellness
• •Taste & Enjoyment
• •Craftsmanship
• •Authenticity
• •Canadian Identity

Best Practices

• •Develop a Brand Voice Chart: Define your core tone and lists 'Do's' and 'Don'ts' for vocabulary, sentence structure, and common phrases.
• •Prioritize 'Fuel Good' Language: Consistently weave in keywords and phrases that reinforce the brand's core message of providing energy and wholesome goodness.
• •Emphasize Quality and Craftsmanship: Regularly remind the audience of the premium nature of the ingredients and the 'small batch,' 'hand-roasted' process.
• •Maintain an Authentic and Passionate Voice: Share the 'why' behind the brand – the passion for creating great-tasting, healthy snacks.
• •Tailor to the Platform, but Keep the Core Consistent: The underlying wholesome, premium, and energetic feel should remain consistent across all touchpoints.

Social Perception

Highly Positive Customer Perception, Seen as a Premium, Healthy Option, Attractive to Health-Conscious Consumers, Good Brand Discovery through Retail, Visually Appealing Brand

Copy Examples

• •Sunshine in a handful. ☀️ Our Lemon Marcona Almonds are handcrafted with zesty real lemon and the finest Spanish almonds for a taste that’s as bright as your ambitions. Fuel your day the delicious way. #Handfuel #FuelGoodSnacking #RealIngredients #HealthySnacks #CanadianMade
• •Tired of compromising between healthy and heavenly? At Handfuel, we don't believe you should have to. Discover our range of artisan nuts and clusters, handcrafted in small batches with ingredients you can trust. From energizing trail mixes to craveable seasoned cashews, find your new favourite fuel. Shop now and taste the Handfuel difference! #Handfuel #SnackBetter #GlutenFree #MadeInCanada #PremiumSnacks
• •Beyond the Snack. This is Handfuel. Crafted with passion, packed with goodness. Fuel your extraordinary. [Shop All Products Button]
• •Your favourite morning ritual, reimagined into the perfect anytime snack. Our Everything Bagel Cashews are generously coated in a savory blend of poppy seeds, sesame seeds, garlic, and onion. Hand-roasted to crunchy perfection, these gluten-free, non-GMO cashews are the ultimate fuel for your busy life. Warning: may be addictive! #Handfuel #EverythingBagel #HealthyIndulgence #PlantBased
• •Text Overlay: Adventure-ready fuel! My go-to for hitting the trails. @Handfuel #Handfuel #HikingSnacks #HealthyEnergy #Canadian Voiceover (energetic, friendly): Never leave for an adventure without the good stuff! Handfuel keeps me energized with real ingredients and amazing taste. What’s your go-to fuel?