Brand Tone

Professional, modern, welcoming, approachable, friendly, honest, and authentic.

Brand Values

• •Quality
• •Community
• •Honesty & Authenticity
• •Customer Experience
• •Modern Tradition

Best Practices

• •Lead with Authenticity: Continue to share genuine stories and content. The owner's open discussion about Tourette's is a powerful differentiator; weaving this narrative of honesty and resilience into the brand story is key.
• •Showcase, Don't Just Tell: Use high-resolution photos and videos of your work as the primary way to demonstrate skill. Accompany these visuals with captions that reinforce the brand's values of quality and craftsmanship.
• •Engage the Community: Actively respond to comments, feature loyal customers (with permission), and use location-specific hashtags to strengthen local ties. Make clients feel like they are part of the H&Co family.
• •Maintain a Consistent Voice: Whether on Instagram, Facebook, or TikTok, the tone should remain professional yet friendly and welcoming. The language should be clear, confident, and inclusive.
• •Balance Personal and Business: The owner has effectively separated his personal advocacy page from the main business page to avoid confusion. Continue this strategy, allowing the business brand to focus on the team, the services, and the community, while the personal brand can delve deeper into advocacy and personal stories. This creates clarity and strength for both entities.

Social Perception

Overwhelmingly positive, perceived as friendly, highly skilled, having a great atmosphere, high quality, and a welcoming community hub run with integrity. The owner's TikTok presence adds widespread support and admiration.

Copy Examples

• •Precision in every line, style in every cut. At Hughes & Co., we're not just cutting hair; we're perfecting your look. Book your appointment and experience the difference craftsmanship makes.
• •Your chair is waiting. At Hughes & Co., we're more than a barbershop—we're a community. Come for the haircut, stay for the good vibes. We're committed to creating a relaxed and enjoyable experience for all.
• •Classic shaves and modern fades, all under one roof. We honor the timeless art of barbering while keeping you on-trend. Get the best of both worlds at Hughes & Co.
• •Ready for a refresh? Top-quality cuts and a friendly atmosphere are just a click away. Book your spot with the H&Co team now and walk out looking and feeling your best.
• •Quality. Honesty. Community. That's our ethos. We believe in great haircuts and genuine connections. Thanks for being a part of our journey. #HughesAndCo