Brand Tone

Artisanal & Authentic, Quality-Focused & Durable, Customer-Centric & Appreciative, Slightly Adventurous & Worldly, Professional & Trustworthy

Brand Values

• •Craftsmanship
• •Quality
• •Durability & Longevity
• •Customer Satisfaction
• •Authenticity
• •Supporting Community
• •Sustainability (emerging)

Best Practices

• •Emphasize "Handmade" and "Craftsmanship": Consistently use terms like "handcrafted," "hand-stitched," "artisan," "made by hand," and "traditional techniques" to reinforce the artisanal nature of the products.
• •Highlight Material Quality: Always specify "full-grain leather," "premium leather," or "Italian leather" when applicable. Describe the tactile qualities and durability.
• •Tell the Story (Subtly and Overtly): Weave in elements of the brand's origin, the inspiration behind designs (travel, functionality), and the care that goes into each item. This builds authenticity.
• •Focus on Longevity and Timelessness: Use phrases like "built to last," "ages beautifully," "timeless design," and "investment piece" to convey the enduring value of the products.
• •Maintain a Tone of Warm Professionalism: Be informative and clear, but also approachable and appreciative. When addressing customers, use language that reflects respect for their choice to invest in quality.

Social Perception

Highly Positive for Quality and Craftsmanship, Valued for Uniqueness and Design, Trusted Brand, Premium (and sometimes Pricey), Associated with Durability and Practical Elegance

Copy Examples

• •Product Description (Phone Wallet): More than just a case, it's a companion. Handcrafted from the finest full-grain leather, our wallet case ages with you, telling your story with every touch. Keep your essentials secure and your style authentically yours.
• •Social Media Post (Instagram - showing a new product): Fresh off the workbench. ✨ Discover the rich texture and timeless design of our newest [Product Name]. Each stitch is a promise of quality, made by hand, for your journey.
• •Website About Us Snippet: Born from a journey and a passion for true craftsmanship. At Hand and Hide, we don't just make leather goods; we pour our story and dedication into every piece, ensuring it's as resilient and unique as you are.
• •Email to Newsletter Subscribers (announcing a limited edition): For those who appreciate the art of the handmade. We're releasing a limited collection of [Product Name], featuring [unique detail, e.g., a rare leather]. Crafted with the same dedication to quality you expect, designed to be treasured for years to come.
• •Ad Copy (Facebook/Instagram): Tired of the ordinary? Invest in enduring quality. Our hand-stitched leather goods are crafted for life's adventures, big and small. Experience the Hand and Hide difference.