Brand Tone

Friendly and Approachable, Nostalgic yet Modern, Enthusiastic and Fun-Loving, Helpful and Informative, Community-Oriented

Brand Values

• •Quality
• •Ease of Play
• •Tradition Reimagined
• •Social Connection/Fun
• •Customer Satisfaction
• •Strategic Engagement

Best Practices

• •Always Be Welcoming and Inclusive: Use language that invites both experienced players and newcomers. Avoid overly complex jargon without explanation. If you use game-specific terms, briefly clarify them or link to a 'how-to-play' resource.
• •Balance Nostalgia with Modern Benefits: Tap into the fondness for the classic game but consistently highlight how the 'Remastered' version enhances the experience (e.g., 'All the strategy you remember, now easier to play and score!').
• •Focus on the 'Fun Factor' and Social Aspect: Emphasize the enjoyment, laughter, and bonding that comes from playing the game with others. Use emojis and enthusiastic language where appropriate for the platform.
• •Be Genuinely Helpful and Responsive: When sharing tips, rules, or answering questions, maintain a patient and supportive tone. This reinforces the brand's commitment to player enjoyment.
• •Showcase Player Enthusiasm: Regularly incorporate positive customer testimonials, user-generated content (with permission), and reviews into your content strategy. This validates the brand's claims and builds social proof in an authentic voice.

Social Perception

Highly Positive Among Target Audience, Great for Groups and Families, Improves on a Classic, Good Value, Engaging and Replayable

Copy Examples

• •Remember those epic Hand and Foot battles? We've taken the classic game you love and made it even better! ✨ Hand and Foot Remastered features custom-designed cards with points printed right on them. Less confusion, more fun! Gather your crew and deal a new tradition. #HandAndFootRemastered #CardGames #FamilyGameNight
• •New to Hand and Foot? No problem! Our Remastered edition is designed to be super easy to learn, with clear instructions and points on every card. You'll be melding and making books in no time! Perfect for your next get-together. 😉 Get your set today! #EasyToLearn #GameNightFun #HandAndFoot
• •Ready for a game night that actually brings everyone together? 👨‍👩‍👧‍👦 Hand and Foot Remastered is perfect for 2-8 players, offering endless strategic fun and laughter. Tag your game night squad and plan your next match! #SocialGaming #FriendsAndFamily #CardGameClassic
• •Experience Hand and Foot like never before! Our Remastered set boasts premium, linen-finished cards and a perfected scorepad for the ultimate strategic gameplay. Challenge your mind and outwit your opponents. Are you up for it? #StrategicGames #PremiumQuality #HandAndFootChallenge
• •Think you've mastered Hand and Foot? 🌪️ Shake things up with our Action Pack! Adds exciting new twists and unexpected surprises to keep every game fresh and wildly entertaining. Take your game nights to the next level! #GameChanger #ActionPackedFun #HandAndFootExpansion