Brand Tone

Edgy & Bold, Pop-Culture Savvy & Nostalgic, Enthusiastic & Passionate, Authentic & "For Fans, By Fans", Informal & Engaging, Slightly Rebellious/Counter-Culture

Brand Values

• •Fandom & Passion
• •Authenticity & Quality
• •Individuality & Self-Expression
• •Craftsmanship & Detail
• •Nostalgia
• •Community

Best Practices

• •Embrace Fandom Language: Use inside jokes, iconic quotes, and terminology that resonates deeply with the specific fandom of the product being promoted. This shows genuine understanding and passion.
• •Maintain an Edgy Confidence: The tone should always be self-assured, bold, and slightly rebellious, reflecting the brand's LA subculture roots and the "statement" nature of its pieces.
• •Prioritize Visual Storytelling: Accompany copy with high-quality, dynamic visuals that showcase the detail and "cool factor" of the jewelry, often in a lifestyle context that aligns with the brand's edgy aesthetic.
• •Be Authentically Enthusiastic: Let the genuine love for the source material shine through. Brandon Schoolhouse's passion is a core part of the brand's identity.
• •Highlight "Officially Licensed" and "Quality Craftsmanship": Consistently remind customers of the legitimacy of the products and the care put into their design and creation, reinforcing trust and value.

Social Perception

Highly Regarded by Fans, Niche but Respected, Collectible & High-Quality, "Cool" & Statement-Making, Founder-Driven Authenticity, Customer Service Variability

Copy Examples

• •For a new *Masters of the Universe* ring: "By the Power of Grayskull! Unleash your inner warrior with our new Skeletor Havoc Ring. Forged in stainless steel and dripping with detail, this ain't your Eternian grandmother's jewelry. #HanCholo #MastersOfTheUniverse #Skeletor #MOTU #GeekJewelry"
• •Highlighting a *Star Wars* piece: "The Force is strong with this one. Our officially licensed Darth Vader pendant captures the dark lord in all his imposing glory. Rock the Empire. #HanCholoDesigns #StarWars #DarthVader #SithLord #StatementPiece"
• •Promoting a *Jurassic Park* item: "Life, uh, finds a way... to look this damn cool. Snag our Jurassic Park Dino Egg Necklace and wear a piece of prehistoric power. You bred raptors? We made 'em wearable. #HanCholo #JurassicPark #Raptor #90sNostalgia #OfficiallyLicensed"
• •General brand post: "For those who speak the language of art, cartoons, and fantasy. We're Han Cholo – crafting authentic, officially licensed bling for the true fan. Wear your story. #HanCholo #PopCultureJewelry #FanMade #LAStreetStyle"
• •Focusing on craftsmanship for a *Voltron* piece: "Form Voltron! Meticulously designed and officially licensed, our Voltron ring is a tribute to the Defender of the Universe. Built for fans, by fans, with the quality you expect from Han Cholo. #HanCholo #Voltron #LegendaryDefender #Collector #Craftsmanship"